The following well-known companies, organizations, and individuals have explicitly or implicitly endorsed Amway, Quixtar, its Owners, or the business model or particular products.
1 Company and Organizations
2 Governments and Politicians
3 Academics and Authors
4 Athletes
5 Entertainers (actors, singers)
6 Other Individuals
7 Companies that have partnered with Amway or Quixtar
8 People
Companies and Organizations
- American Chamber of Commerce
- Shanghai American Chamber of Commerce
UNICEF
- Microsoft
- Skate Canada
- Chinese Olympic Team
- Croatian Olympic Team
- Forbes Magazine
- Rubbermaid
- AVIS
- Fortune Magazine
- Franklin Covey
- Time Magazine
- United Nations
- Friends of the United Nations
- Macleans
- Newsweek
- US Embassy, Croatia
- Federal Trade Commission
- Australian Taxation Office
- Stanford University
- Council for Responsible Nutrition
- Orange County
- City of Orlando
- Yonsei University
- Institute of Sports Medicine of Peking University
- The University of Scranton
- University of Southern California
- American Health Foundation
- The Urological Sciences Research Foundation
- The Center for Genetics, Nutrition, and Health
- AC Milan
- New Zealand Olympic Swimming Team
- FC Barcelona
- Danish Tennis Federation
- New York Mets (Baseball)
- Golden State Warriors (NBA)
- Detroit Pistons (NHL)
- San Jose Earthquakes (Football)
- Los Angeles Sol (Football)
- Governments and Politicians
- George H.W. Bush, 41st President of the United States of America
- Gerald Ford, 38th President of the United States of America
- Bill Clinton, 42nd President of the United States of America
- Ronald Reagan, 40th President of the United States of America
- George W. Bush, 43rd President of the United States of America
- Barack Obama, 44th President of the United States of America
- General Alexander Haig
- General Norman Schwarzkopf
- John Engler, Governor, State of Michigan (1991-2002)
- Academics and Authors
- Charles W. King, Professor of Marketing, University of Illinois, Chicago, USA
- Dominique Xardell, author, Professor, L'ESSEC, France
- Dr. Shad Helmstetter, PhD author and behavioural researcher
- James W Robinson, author
- Charles Paul Conn, author
- Zig Ziglar, author, motivational speaker
- Dr Phil McGraw, psychologist, author, TV personality
- Robert Kiyosaki, author
- Stephen Covey, author
- Dr Robert Schuller, pastor, author
- Dr. John Maxwell, author
- Dr. Ron Jensen, PhD, author
- Doug Wead, author, former assistant to the President, Amway Diamond
- Todd Duncan, author
- Fabio Corno, Professor, Bocconi University, Milan
- Jacques Bouvard, Professor, IMD International, Lausanne
- Athletes
- Asafa Powell, sprinter
- Kari Webb, professional golfer
- Gary Player, professional golfer
- Gabrielle Reece, athlete & TV personality
- Sanya Richards, athlete
- Tim Foley, Professional footballer, Miami Dolphins, Amway Founders Crown Ambassador
- Liu Xiang, athlete
- Ronaldinho, professional footballer
- Jenn Stuczynski, athlete
- Adam Gilchrist, professional cricketer
- Matt Rogers, rugby player
- Hamish Carter, triathlete, Olympic Gold Medallist
- Libby Trickett, triple Olympic Gold Medallist
- Entertainers (actors, singers)
- Roger Moore, actor, UNICEF Ambassador
- Sandra Bullock, actor
- Pat Boone, singer
- Chubby Checker, singer
- Other Individuals
- Donald Trump, real estate developer
- Eddie Funkhouser, celebrity makeup artist
- John Gillespie, celebrity hair stylist
- Jason Roberts, chef, TV personality
- Jennie Mai, celebrity makeup artist, TV personality
- Paul Pilzer, economist
- Companies that have partnered with Amway or Quixtar
- 1-800 Contacts
- 1-800-PetMeds.com
- A La Zing
- Ace Hardware
- Activa Asset Management
- Activa Travel
- Complete Travel Agency Services
- Ada Valley Frozen Foods
- American Satellite & Entertainment
- AmeriHost Suites
- Avis
- BabyUniverse.com
- Barnes & Noble
- Bass Pro Shops
- Blue Nile
- Bombay Company, Inc.
- Broadband Marketplace
- Budget Rent A Car
- Bulbs.com
- Chocoholic
- Choice Hotels
- Circuit City
- Days Inn
- Dell
- Dick’s Sporting Goods
- Discount Movies, Music & Games
- DisneyShopping.com
- Driver's Elite
- EarthLink
- Earth's Edge
- Endex Checks
- eToys
- Floors & More Direct
- FranklinCovey
- Front Door Foods
- FTD.com
- Fuller Brush B2B Solutions
- Fuller Brush Company
- FurnitureFind.com
- GospelDirect.com
- Hickory Farms
- Howard Johnson
- IBOCS
- JC Whitney
- Joann.com
- Knight's Inn
- Kodak EasyShare Gallery
- Landscape USA
- Magazineline
- Magellan's
- Motherhood Maternity
- Musical Instrument Superstore
- NASCAR Store
- Network Solutions
- Northern Tool & Equipment
- Office Depot
- Omaha Steaks
- Orvis
- Overton's
- PacSun
- PaperDirect
- PartsAmerica.com
- Paul Fredrick MenStyle
- Personally Fit
- PETCO
- PetNetOutlet
- Printshop
- QuixNet
- Ramada
- SHOP.COM
- Sony Music
- Sports Authority
- Super 8 Motel
- Superior Coffee
- TGW.com
- The Tire Place
- Things Remembered
- Travelodge
- Universal Insurance Services
- WebClothes.com
- Wingate Inn
- Wireless MarketPlus
- XS Gear
- Optus
- Brand Connection
- Harvey Norman
- Xplore Capital
- Watch24
- AFS Financial
- AFS Motor Insurance
- AFS PetMed
- Hertz Australia
- VIPS International
- OfficeMax
- Petals
- shop.com
- MBNA
- BT (British Telecom)
- UNICEF
- furniture123.co.uk
- VikingDirect
- nPower
- Petals
- Rubbermaid
- Scandinavian Clinical Nutrition
People
- Thomas Donahue, President, United States Chamber of Commerce
- Sam Jadallah, Vice President, Enterprise Sales, Microsoft
- Stephen Covey , Author, The 7 Habits of Highly Effective People
- Rich Karlgaard, Publisher, Forbes
- Jolene Sykes, Publisher, Fortune
- Hyrum Smith, Co-chairman of the Boad, Franklin Covey
- Wolfgang Schmitt, Chairman, Rubbermaid
- R. Craig Hoenshell, Chairman, CEO, AVIS
- Jack Haire, Publisher, Time
- Stuart Silver, Co-Designer, Ronald Reagan Presidential Library
- Dr Noel Brown, President, Friends of the United Nations
- Brian Segal, Publisher, Macleans
- Carolyn Wall, Publisher, Newsweek
- John Engler , Governor, State of Michigan (1991-2002)
- Gary Player , Professional Golfer
Amway is a multinational firm that engages in direct selling of personal care items, including those related to one's health, appearance, and home. Rich DeVos and Jay Van Andel established the company in 1959, and since then it has expanded to become a multinational corporation with operations in more than one hundred countries. Amway has, over the course of its history, been successful in recruiting a large number of high-profile endorsers, such as athletes, celebrities, and successful businesspeople, to help market its products and brand.
Michael Jordan, an American professional basketball player, is one of the most renowned individuals to advocate Amway products. In the late 1990s, Jordan entered into an endorsement agreement with Amway for a number of years to market the Nutrilite brand of dietary supplements manufactured by Amway. Because of the connection between Jordan and Amway, the brand's visibility and reputation increased, particularly among people who are passionate about sports and fitness. Jordan's involvement with Amway helped to create the company's reputation as a source of high-quality items suited to active lives, which was further enhanced by Jordan's affiliation with Amway.
BoA, a popular musician from South Korea, is an additional well-known Amway endorser. In 2008, Amway chose BoA to represent the Artistry brand of skincare goods as the company's brand ambassador. BoA was able to sell the brand to a large audience of young ladies in Asia due to her popularity as a singer and actor in the region. Her support was vital in elevating Artistry to the position of industry leader in the highly competitive Asian beauty market.
Amway has not only attracted the help of athletes and celebrities to promote its brand, but it has also enlisted the backing of prominent businesspeople. Bill Marriott Jr., the former chief executive officer of Marriott International, is one of the most prominent businesspeople who have endorsed this product. In the 1970s, Marriott signed on as a distributor for Amway, and ever since then, the corporation has been an outspoken supporter of the business strategy and product line of Amway. In 2008, Marriott was highlighted in a number of advertisements produced by Amway to showcase the latter organization's emphasis on entrepreneurialism and innovation.
Amway has been able to build a solid reputation for both its products' quality and its credibility thanks in large part to the high-profile endorsers it uses. Amway has been able to attract to a wide variety of customers who are concerned with their health, appearance, and overall well-being because the company has aligned itself with prominent athletes, entertainers, and business leaders who have achieved great success. Amway's business model, which places an emphasis on entrepreneurship, personal growth, and financial independence, has been assisted along by the company's endorsers, who have contributed to the promotion of the concept.
On the other hand, the use of endorsements has been met with some resistance. The argument that endorsers may not genuinely use the things they advertise and that their endorsement may be motivated more by financial gain than by genuine love for the brand is put forward by those who are critical of the practice. In addition, the association of certain endorsers with controversial or immoral behavior may have a detrimental effect on the image that consumers have of a certain brand.
To summarize, the employment of prominent public figures as endorsers for Amway products has been an essential part of the business's overall marketing strategy. Athletes, celebrities, and influential business executives have all played a role in helping to market Amway's products and brand to a larger audience of customers through the use of endorsements. Companies need to be aware of the possible hazards involved with these collaborations, despite the fact that endorsements may be an effective strategy for increasing brand awareness as well as the legitimacy of their products. The ultimate factor that determines whether or not an endorsement campaign is successful is whether or not the brand and the endorser are able to build a connection that is mutually beneficial and is founded on shared values and objectives.
This video from 1999 includes a series of soundbites from respected leaders in business and government with their views on the Amway and Quixtar companies and business opportunity. It includes endorsements of Amway and Quixtar from -
