Alticor is owned by members of the DeVos and Van Andel families. It was set up to manage a number of different company operations. The Latin phrases "high-spirited" and "high-souled" were given as the origins of the name.
Alticore Amway Corporation. Amway is today one of the largest multi-level marketing firms in the world. They recorded sales improvements in 43 out of 59 markets for FY2005. Sales in China total over $2 billion.
Quixtar North America. North American e-business leader. under Quixtar Inc. in the US, Canada, and Puerto Rico
Access Business. Based in Michigan, the company offers high-quality items to Alticor and non-Alticor clients.
Alticor Corporate Entities
Holding company for the corporation's non-direct selling subsidiaries.
Brands
Quixtar and Amway exclusively distribute these brands.
- Artistry
- Atmosphere
- Body Series
- clear now
- Dish Drops
- eSpring
- Eddie Funkhouser
- Glister
- iCook
- L.O.C.
- Magna Bloc
- NAO Cosmetics
- Nutrilite
- Pursue
- SA8
- Satinique
- Seismic
- Tolsom
- Trim Advantage
- XS Power Nutrition
Product Categories
Wal-Mart Stores and websites such as Amazon.com are great places to shop for similar product categories.
- Apparel
- Baby
- Beauty
- Business-to-Business
- Electronics
- Food
- Gifts
- Health
- Home
- Personal Care
- Seasonal
A multi-level marketing (MLM) corporation, Alticor was originally known as Amway Corporation. The company distributes a wide range of items, including those related to personal care, home care, health and wellness, and beauty. Alticor was established in 1959 by Jay Van Andel and Richard DeVos. The company's headquarters are located in Ada, Michigan, and it conducts business in more than one hundred countries throughout the world.
Amway, which is one of the most successful multi-level marketing organizations in the world, serves as the cornerstone brand for Alticor.
The products of the company are sold through a network of independent distributors. These distributors receive commissions not only on the sales of the products that they sell, but also on the sales of other distributors that they bring into the business.
It is well known that Alticor places a strong emphasis on entrepreneurship and gives individuals the opportunity to launch their own businesses with a comparatively small financial outlay.
Alticor is the owner and operator of a number of additional brands in addition to Amway. These brands include Nutrilite, Artistry, XS, and eSpring.
Vitamins, dietary supplements, and protein powders are some of the items that are offered as part of the Nutrilite product line of health and wellness goods. While XS is a line of energy drinks, Artistry is a line of beauty products that includes both skincare and makeup. eSpring is a brand name for a variety of different water purification systems.
Over the course of its existence, Alticor has been mired in a number of debates that center on the MLM business model it employs. Some people believe multi-level marketing organizations (MLMs) are nothing more than elaborate pyramid schemes that target susceptible people with false assurances of financial success.
In countries like China, where multi-level marketing businesses are prohibited by law, allegations have been made that Alticor is running a pyramid scheme and making misleading claims about the company's profitability. These allegations have been refuted by Alticor, which has also defended the legitimacy of its business model by arguing that it provides individuals with a valid opportunity to launch their own companies.
In spite of the controversy, Alticor has persisted in developing and broadening its business operations. According to Forbes' list of America's Largest Private Companies, the company rated number 25 in 2019 with a revenue of $8.4 billion and an appearance on the list.
The breadth of Alticor's product line and its presence in multiple countries throughout the world both contributed significantly to the company's success. The company has made significant investments in research and development in order to develop cutting-edge goods that can adapt to the shifting requirements of customers.
In addition, Alticor is dedicated to practicing responsible business practices and has launched a variety of programs to assist the local communities in which it operates and to lessen the company's negative effect on the environment.
The Nutrilite Farm in California, which is owned and operated by the firm and is the largest certified organic farm in the United States, is where many of the components that go into Nutrilite's many products are grown and harvested.
In addition, Alticor works in partnership with environmental advocacy groups including the United Nations Global Compact and the World Wildlife Fund to advance the cause of sustainable development. Educational projects are supported by Alticor via the Amway Education Foundation.
In summing up, Alticor is a worldwide multi-level-marketing organization that operates through a network of independent distributors to offer a variety of products.
The company has continued to grow and extend its business despite receiving criticism over the strategy it uses for conducting business, and it has done so by investing in research and development as well as generating unique products.
In addition to setting it different from other multi-level marketing organizations, Alticor's dedication to CSR exemplifies the company's desire to have a constructive effect on the wider community and the world.
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