Profiles of the American Dr.eam: Rich DeVos and Jay Van Andel and Amway
A candid look into the origins of the interesting and, at times, controversial Amway phenomenon is provided in this section of the PROFILES OF THE AMERICAN DREAM television series.
With little more than a concept, a few basic items, and a strong confidence in the free enterprise system, DeVos and Van Andel launched their business as two young veterans in post-World War II Michigan.
Within 50 years, they would have transformed the direct sales sector and built an empire that would reach all corners of the globe.
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