Company Background
Amway Thailand was established in May of 1987 and has been in operation ever since.
The company was founded on May 4, 1987.
Vision
Providing people with the tools they need to live better lives
Type of Business
Person-to-person marketing for consumer products using a multi-level (networking) strategy is becoming increasingly popular. The product retailing business is the primary focus of Amway's operations.
Since 1988, Amway has been an active member of the Thai Direct Selling Association (TDSA). The company is at the vanguard of Thailand's burgeoning direct selling industry, and it has pushed the industry to adhere to the Code of Ethics of the World Federation of Direct Selling Associations in order to protect consumers, direct salespeople, and other direct selling businesses in Thailand.
Profile
Net sales in 2009 were 13,300 million baht. Amway Thailand is a subsidiary of Amway Corporation, based in Ada, Michigan, and owned by the DeVos and Van Andel families. Amway Corporation is a privately held corporation. In 1997, Amway Thailand received certification for its ISO 14001 Environmental Management System. On July 30, 2001, Amway Thailand received certification in accordance with ISO 9001:2000.
Success
In recent years, Amway sales have been steadily increasing as a result of imaginative marketing strategies backed by an effective sales and marketing plan that ensures the stability of ABOs' businesses while also providing consumers with world-class quality items that exceed their expectations.
Qualifiers
Founders Crown Ambassador
Pornjaded, Jintana & Witat Jintana - Dr. Witat Pornjaded (2003)
Kunchayangkul, Chaweng & Piyanantawarin, Kannalin Chaweng Khun Chayangkul - Kannalin Piyanantawarin (2019)
Crown Ambassador
Viroah & Siriphan Boonariya (2003)
Soomboon & Manwiga Khunkhlai (2003)
Joe, Patrick & Joyce (Prusanai Mahakhapong - Ramanya Jutatemi) (2013)
Crown
Sirirangkamanont, Aranong (2008)
Founders Triple Diamond
Foo Howe Kean & Shu Chen (2012)
Chalerychit, Ornusa & Nattawat (Arusa - Nattawat Chaleijit) (2016)
Dr. Surin Tosuklowong & Dr. Chayanit Chanpornpipatkij (Dr. Surin Tosukhowong - Ph.D. Chayanit Chanpornpipatkij) (2016)
Triple Diamond
01. Logjanavanichcharkon, Tawil & Tunyajalern, Napawan (Napawan Thanyacheron - Tawin Rojanavanitchakorn) (2004)
02. Hongladaromp, Wilay & Racop (Wilai - Rakhap Hongladarom) (2004)
03. Kornsakoo, Absorn & Sommai (Apsorn - Sommai Korsaku) (1997)
04. Pattaravorakulvong, Supat & Rujiratanalux, Praphaphat Supat Pattaravorakulvong - Praphapat Rujiratanalux (2012)
05. Sapsuwan, Sirinush & Vachara Sirinut - Dr. Watchara Sapsuwan (2015)
Founders Double Diamond
01. Koosakulnirund, Suthep & Urai (Urai - Suthep Kuskulnirun) (2004)
02. Ajjimarangsee, Dr. Pongsak & Dr. Porntip (Dr. Pongsak - Dr. Pornthip Ajjimarangsee)
03. Wanchai - Daranee Rungpuwapat (2016)
04. Lee, Teong Keong & Melinda Tan, Pek Em (Lee Tiong Kiang - Milinda Ten Pek Em) (2019)
Double Diamond
01. Sribunditkul, Jakapong & Nongkran (Chakrabongse - Nongkran Sribunditkul) (2003)
02. Chalerychit, Chatchai & Jutarat (Lieutenant Chatchai - Jutharat Chaleychit) (2004)
03. Vongsomboon, Prakob (Compo Wongsomboon) (2004)
04. Kulladarom, Rachaya (Rachaya Kuldarom) (2004)
05. Rattanaphansri, Veeraphong & Sakontawat, Khwanta (Weerapong Rattanaphansri - Khwanta Sakontawat) (2003)
06. Tanaprakob, Sak & Booonsiri (Sak - Boonsiri Thanaprapob) (1998)
07. Hoondee, Srisak & Suchada (Suchada - Srisak Huondee) (2003)
08. Komolavanij, Smarom & Thanavibulpol, Lucksanawadee Samarom Komolvanich - Lucksanawadee Thanavibulpol (2004)
09. Jansrikhong, Samran & Lertanong Samran - Lertanong Chansrikhong (2011)
10. Prakairat - Pairote Phanthongprasert (2013)
11. Bobby Naruss & Nuchie MaHakkapong Narus Makhakapong - Samornsri Klangsuphawipat (邹恆發) (2014)
12. Ratthee Mangkolrangsee - Niyutrat Champan (2014)
13. Pasatorn - Dr. Maleene Sae Tang (2014)
14. Worakorn - Narupon Rawiphong (2015)
15. Punjapon Benjamin Jureegasa-Paradee Piyanantawarin Punjapon Jureeket-Paradee Piyanantawarin (2018)
Founders Executive Diamond
01. Kunchayangkul, Chanunt & Klinkamtornkul, Bamrungrat (Dr. Chanan Kunchayangkul - Dr. Bamrungrat roaring smell)
02. Puechkamurt, Yongyuth & Janyongvarakul, Yuporn (Dr. Yongyuth - Dr. Yuporn Puekkamuthorn)
Executive Diamond
01. Kamol - Wanpen Thandaputta
02. Dr. Kornwit - Dr. Warintorn Yanakornphantana
03. Jintana Chiasathit
04. Dr. Chainarong Wongtheerasub - Thanachit Sathitkul
05. Thantha - Dr. Wiboon Sipiyarak
07. Natdaporn Sakulphan - Phimphasathorn Chinawat
08. Natcha Krittiya
09. Dr. Thanaset - Thanjira Puenchompoojirachot
10. Thawatchai - Nuannapha Lipithon
11. Thawatchai - Supaporn Inkhao
12. Niyut - Sasiwan Niyomsit
13. Bamrung - Bang-on Jeanium
14. Lighthouse - Jariya Muangman
15. Dr. Pramuk - Dr. Nantiya Wongthanakiat
16. Pornthip - Asst. Prof. Wichit Kongpool
17. Pruek - Rarinthip Samutpraen
18. Phisit - Wantanee Chitthanusart
19. Phisit - Nonthiya Kiatphakdikul
20. Dr. Mat Maiprasert
21. Ratchanee - Naris Chantarawaree
22. Ratchayuth Kulapatjirachot - Supattra Suksrimongkolchai
23. Warawut Kowittheerapong - Saithip Tansawat
24. Warinphawit - Kuljirapas Atchasutanan
25. Wirat Kesangam - Ramaiphan Worarat
26. Wirot - Cholaporn Silpawitthakorn
27. Wisan - Thaddao Panjasophakul
28. Dr. Supachai - Piyanuch Smiththimethin
29. Sulinthaphon Krabinsingh - Pornporn Lewtiwong
30. Songkran - Jirasuda Chomsorn
31. Sathit - Padmawadee to Saeng
32. Satit - Supannee Dittajon
33. Rainbow - Bua Rien Singruth
34. Sunanta Chunhachatarachai
35. Worasuthika, Soros & Ubolsri (Soros - Ubonsri Worasutika)
36. Ooi Loke Pang & Vivian Loke Laimai (Ooi Lok Pang)
37. Kiattipong Khunlat - Kanthima Chanakankul (2013)
Founders Diamond
01. Kittithara Patchayapol - Woramon Limsomboon
02. Thitiporn - Phachara Tantisureeporn
03. Thawan - Payom Thongprasart
04. Pornchai - Ingkhanit Sirinapaphan
05. Phiboon - Nuchanart Disthaudom
06. Samran Aunyang - Niramon Verojanakul
07. Samran - Wilas Petcharat
08. Sukhum - Phakaporn Pitakrat
09. Ooi, Johnny & Vivian
10. Chalita - Komol Chamniensuk
Diamond
01. Morgan Largouet - Supaporn Boonchit
02. Kritita Chiasathit - Nichanan Suchanavanich
03. Dr. Kamolchanok - Dr. Kolwat Laochaisri
04. Kampanat - Supa Chantakhad
05. Kanchana - Prasert Arunsiri
06. Kansinee Wannachaisit
07. Dr. Kriengsak Apichai - Piengpen Jirakachonchai
08. Khampoon - Suneerat Meammun
09. Jariya Sirisawat
10. Maj. Gen. Chakkrit Nitisiri
11. Chakphanu Traiwongphaisan - Wanwilai Tanpipat
12. Chamroen - Atita Kamnil
13. Jirawat - Pimthada Sukapisit
14. Jirawat Parisathaporn
15. Jeeranan Jiranitiworapongri
16. Jirawit - Waranit Ariyadilokwong
17. Jutha - Wasinee Rangsi Singpipat
18. Chatraphong - Pruksiri Wongchan
19. Chalerm Wangborirakkul - Tiraporn Petchapinan
20. Chalermkit - Kessiri Rojanaviphat
21Air Chief Marshal Dr. Chayut - Air Chief Marshal Dr. Prasaya Chevapruek
22. Chonlathee Kaewmaneesakul - Rattanaporn Wachirabanchorn
23. Chainarong Mixesap
24. Chanchai - Maliwan Rairat
25. Chatchai - Sunisa Suwichachedchoo
26. Chunphat Leenukiat
27. Chaichat Wanichpak - Suwimon Sanguan Chaiphaiwong
28. Napopphat Ratchachanonkul - Arada Atsavanichchakon
29. Dr. Narong Thitapaisanphon - Sukjai Rungpunyarat
30. Natcha Chanphetkong
31. Natthawat - Thitiya Inta
32. Nattapat - Siri Yimchang
33. Natchai - Kannisa Singhaselit
34. Damrong - Nongluck Sitthi
35 Thidarath & Puchong Watcharapiyanan Thidarat - Puchong Watcharapiyanan
36. Prof. Dr. Direk - Amporn Rerklai
37. Suthivarang Kulthamrongwat - Torsak Wongkowit
38. Trairat - Supinya Chupraphawan
39. Thawin - Nattawadee Pattapat
40. Lieutenant Colonel Thekingsak - Niphakan Silpasomsak
41. Thanongsak - Sumana Phiriyasathit
42. Thanadon Sricharoon - Nattawan Bumrungrad
43. Thanawat - Supaporn Trawichitkhun
44. Thanaphon Jatuthipsomphon - Woramon Limsomboon
45. Thanusak - Sunisa Suwanjung
46. Thanet - Kanokwan Temsapanan
47. Thitipat - Chantharat Thuwachitapiwit
48. Thitiphan Mee Manaya - Natthiwinee Pichayathamnon
49. Dr. Teerayut Thanananthanyachot - Phatchomon Athitanyathanan
50. Noppadon - Thipwan Rattanaphansri
51. Noppadon - Payom Songporn
52. Nopphawat Sophasetthanan - Prapaipit Wannaviratikul
53. Dr. Nares - Somjai Wongseree
54. Narumit - Apinya Kongsa
55. Nalinphat - Nitipat Peeramongkolchai
56. Banpot - Pilaiwan Sarikavanich
57. Boriphong - Chaweewan Thongsta
58. Busanee Chansakaeo
59. Prakit - Phayao Mahasu
60. Prachuap - Nathathai Phawai
61. Prateep - Wilairak Futrakul
62. Dr. Prayuth - Kornwipha Somprakij
63. Prasit - Pornthip Iamyim
64. Pemika Wanichtantikul
65. Facing - Sinior Kaewnopparat
66. Pattana - Bang-on Navacharoen
67. Pongthorn - Wilaiporn Manupipatpong
68. Phachara - Thitiporn Tantisureeporn
69. Pornchai - Potjanat Sarasilp
70. Pornchai - Ingkhanit Sirinapaphan
71. Pornthep - Malee Fahthongsrisukdee
72. Thongsuk Chansopin - Kessirin Kittiphaiboon
73. Phlat - Saiwaree Patcharakan
74. Pichit - Suniporn Panyaphan
75. Phiboon - Nuchanart Disthaudom
76. Phiboon - Sunisa Srimek
77. Dr. Peeraphan - Thanyaporn Charoenchasri
78. Paichit - Phayao Wasawalahok
79. Phatchomon Athitanyathanan
80. Phawat Chalermpong - Sarinrat Temsukanan
81. Paradee Chatsamrit
82. Manung - Wanna Lae So
83. Dragon - Jongkanee Boonsawaeng
84. Metta Thirapakthanakrit
85. Man - Lakkhana Boonlong
86. Dr. Yongyuth Chatrattanawut - Mathuros Kitwattana
87. Yothin - Jutatip Sriwongchai
88. Order, Prosperity
89. Lt. Rung - Weeranan has money
90. Rungthip - Natdanai Panwiset
91. Rungfa set a happy mood
92. Rittiron Sirisitphithak - Thanarat Kongwattananon
93. La-or Phong Thani
94. Laddawan Asawatrirattanakul
95. Lert - Darunee Chaiwang
95. Wachira - Nuansri Niyomsilp
96. Wannapha Klainiam
97. Wiritthiphon - Nannaphat Subradapatcha
98. Wasan - Siriphan Thitikulvanich
99. Wattana - Soracha Tangaphan
100. Wanchai - Phatrawadee Lapvetthi
101. The Same Day - Sumalee Ngamkara
102. Vijak - Napat Pitakkochakorn
103. Dr. Winai - Angkana Thamweerapong
104. Winitchai - Chanpen Phuangput
105. Weerachat - Suwanna Jittaweerot
106. Weera - Areewong Boonruen
107. Dr. Dr. Sakda - Dr. Phatrawadee Narawong
108. Siraphat - Thankamon Bachelor of Science
109. Sirianan - Nichatip Thipayasethi
110. Rinlaphat Sajapojnukul
111. Dr. Somkiat - Kulaya Kuptnirattisaikul
112. Somchai - Kannikar Uimanachai
113. Sombat Wancharoenwong - Nangnoi, Chiang Pung
114. Somprasong - Watcharaporn Nenthong
115. Sompong - Lamyong Buapa
116. Somrit Toraktrakul - Chomdao, curator
117. Somsak - Prachan Morin
118. Somsak - Pornphan Tangrattanapibul
119. Lieutenant Colonel Somsak - Wasana Woramul
120. Somsak - Vibhavadi Tapaonoi
121. Somsak Sriwanichpoom - Dr. Nanthawan Netcharoen
122. Saman Suksri - Punya Wongsathitporn
123. Samut - Nanthana Sukprasert
124. Samut - Rossarin Siriburi
125. Sorakrit - Naphaphak Angkititrakul
126. Sanpasit Boonrak
127. Sarawut Euajirakan
128. Sawatdi - Thongsri Somnoon
129. San Manchum - Chuanphit Tungsawat
130. Santad - Nattaya Chantmanee
131. Saipin Dejdechasunan
132. Sawit Tangmanee - Kanjaporn Sribunditkul
133. Samran - Wilas Petcharat
134. Samran Aunyang - Niramon Verojanakul
135. Sukhum - Phakaporn Pitakrat
136. Sunay - Lee Lin Kaew Koh Saba
137. Dr. Suthirat - Uraiwan Rodchan
138. Supat - Wilawan Tangratanasophon
139. Supawadee benefits
140. Sumeth - Suporn Chaisuwanrak
141. Surasak - Pornpin Surapongrakcharoen
142. Dr. Surasak - Mayuree Bamrungwong
143. Surasit - Nuchanat Kingthong
144. Surin - Sudjai Klamklai
145. Dr. Suwit - Dr. Gasinee Udomkitti
146. Suwit - Anchalee Poonsuklert
147. Sanoh Chomsuk - Amaraporn Anantasuk
148. Police Lieutenant General Sophon - Sureerat Boonchom
149. Dr. Adis-Pisamai Inkkatanuwat
150. Anuwat Chinnawat - Pojamarn Sakulphan
151. Akkarachai - Angkara Chunavej
152. Amarin Paosombat - Nattanan Chimsuk
153. Amnuay - Narumon Watchareewong Na Ayutthaya
154. Dr. Amnuay - Sawaphan Lapphimphan
155. Amphol - Warunee Sawatadul
156. Ekaphop - Suwan Lertrungarun
157. Dr. Opakka - Sirinat Chanchaowakul
158. Ratchanee Maneechan - Anucha Yurasri (2011)
159. Phitsanu Charoenpanich (2011)
160. Pakpoom Niitham - Christmas Sathienwaraporn (2012)
161. Pornsawan - Katiya Sriros (2012)
162. Sarataya Phankham (2013)
163. Kritsada - Angkana Kornpraditsil (2013)
164. Chalao - Chakri Munkong (2013)
Product Lines
Health & Wellness - Nutrition and Wellness: Nutritional Drinks, Protein and Food Supplements, Water Treatment System, and Air Treatment System Cosmetics, personal care products, and toiletries from My Self - Artistry. Product categories include laundry, household cleaners, car care, agricultural supplies, and kitchenware under the heading "My Home." Business Wear, Leather Goods, Fragrances and more may be found in the Personal Shoppers Catalog. Amfee Coffee and Jasmine Rice are among the products available.
Achievement Awards
Awards
1. The Gold Award in the Social and Environmental Contribution Category for the "Elephant and Forest Conservation Fund Project" at the Thailand Marketing Awards X in 1994, which was given in recognition of the "Elephant and Forest Conservation Fund Project."
Thailand Marketing Awards XI awarded the "Multi-level Direct Selling System" the Gold Award in the Services Category at the Thailand Marketing Awards XI in 1995.
3. The Environmental Marketing Award (EM Award), operated by the Faculty of Commerce and Accountancy at Chulalongkorn University and the Marketing Association of Thailand, recognised the Amway Cleaning System "Super Concentrated Cleaning System" with an Honorable Mention in 1995.
4) In 1997, AJA EQS (Thailand) Ltd., a member of the United Kingdom Accreditation Service (UKAS), certified the company as the world's first ISO 14001 certified direct sales organisation, as well as Thailand and Southeast Asia's first service industry, all of which were firsts in their respective fields.
5 - The Environmental Marketing Award (EM Award) in 1998 was given to Amway for "Amway...Green Direct Selling," which received an Honorable Mention.
6. The Bronze Award for "Amway Rice for Good Quality Life" at the Thailand Marketing Awards, granted by the Faculty of Commerce and Accountancy at Chulalongkorn University and the Marketing Association of Thailand in 2000, for the "Amway Rice for Good Quality Life" campaign.
7. In 2001, the company received a plaque from the Office of the Consumer Protection Board in recognition of its efforts to mark its products with consumer protection information.
8. AJA Registrars Ltd. certified the Quality Management System at the company's headquarters in 2001, based on the ISO 9001: 2000 standard, which encompasses all operations and working procedures.
9. The Office of the Consumer Protection Board awarded the Company a certificate and a certifying logo in 2002, recognising the company's excellence in protecting consumers' rights via the posting of clear and accurate product labels.
As a result of Amway's TV commercial entitled "Fish," the company was named as the fourth runner-up for the "Best TV Commercial Consumers Award" in the "Product" Category by the Office of the Consumer Protection Board and Public Relations Department, as well as the Advertising Association of Thailand, in 2003. 11. As an Outstanding Establishment in the year 2006-2008 for achievement on Labour Relations and Welfarist Practices
Media
- The Nation Business - Amway sees better times soon
Amway is a worldwide leader in direct selling and has been in business for more than sixty years. Amway is a multinational company that conducts business in more than one hundred countries and territories across the world. The company's independent distributors sell a wide variety of items for personal care, health, and household maintenance.
Amway has been present in Thailand for more than three decades, making it one of the company's longest-running and most important markets in the region.
The company has a significant foothold in the Thai market and is well-known for the superior quality of its products and its dedication to ensuring complete satisfaction for its clients.
The priority that Amway places on developing long-term connections with both its consumers and its distributors is one of the primary reasons for the company's phenomenal success in Thailand.
Direct selling is the foundation of Amway's business model, which translates to the fact that distributors sell Amway products to end users through a variety of different marketing channels, including personal relationships, word of mouth, and other venues.
More than 200,000 people are actively engaged in the Amway Thailand business, which results in the company having a sizable network of distributors. These distributors have access to a team of committed personnel who are there to support them in the form of training, marketing assistance, and other useful resources to ensure their success.
Amway Thailand focuses a significant amount of attention, in addition to that which it places on direct selling, on the creation of new products as well as the improvement of existing ones.
The company places a significant emphasis on research and development, and it is consistently engaged in efforts to enhance the overall quality and performance of its offerings.
The health supplements, beauty and personal care products, and house cleaning solutions sold by Amway in Thailand are among the company's best-selling items in this market.
These products are made with the intention of catering to the requirements of customers who fall into a range of distinct categories, such as persons who are concerned with their health and busy professionals.
Over the past few years, Amway Thailand has been working to expand its digital capabilities in order to provide improved support for both its distributors and its customers.
People are able to buy for and sell Amway products more easily because to a variety of online tools and resources that the company has developed. These tools and resources include smartphone apps, e-commerce platforms, and social media channels.
Overall, Amway Thailand has a solid track record of success in the country, and this can be attributed to the company's concentration on customer satisfaction, innovative product development, and direct selling.
Amway Thailand is in a strong position to continue expanding its business and catering to the needs of customers in the years to come thanks to its extensive and devoted network of distributors as well as its dedication to remaining at the forefront of the industry.
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