Amway company
What we're about
Amway is a health and wellness firm established in Ada, Michigan, founded by entrepreneurs. It is dedicated to assisting people in living better, healthier lives in more than 100 markets throughout the world. It is one of the top 50 privately held, family-owned businesses in the United States, according to Fortune magazine. NutriliteTM, ArtistryTM, and XSTM energy drinks are among Amway's best-selling products, all of which are sold exclusively by Amway Business Owners. According to the 2020 Direct Selling News Global 100, Amway is the world's largest direct selling company, with global sales of $7.9 billion.
Mr. Jay Van Andel and Mr. Rich Davos started Amway in 1959 in Michigan, United States. The acronym Amway stands for American Way. Amway India was founded in 1995 as a division of the Amway Corporation. It is now one of India's largest direct selling FMCG enterprises.
All Amway India distributors receive free and limitless training to help them expand their businesses. There are over 140 products in five categories available from the company. There are goods in the categories of nutrition and wellness, beauty, personal care, home care, and amazing value. All Amway India goods are made in India, with the exception of the Beauty line and a few products in the Nutrition and Wellness category.
AMWAY MAKES A CLAIM
EUROMONITOR INTERNATIONAL VERIFIES AMWAY CLAIMS
Euromonitor International has independently validated the following Amway claims. Each claim is based on Euromonitor's proprietary methodology, which is detailed in the Methodology Explanation section below each claim. Only the technique specified in the methodology section is valid for each claim.
CLAIMS FOR BUSINESS OPPORTUNITIES
"AMWAY IS THE FIRST LEADING DIRECT SELLING COMPANY IN BRAZIL TO EQUIP ITS DISTRIBUTORS WITH EXCLUSIVE FACEBOOK TOOLS TO MANAGE THEIR BUSINESS," the company claims.
Source of information: Euromonitor International Limited is a market research and consulting firm based in the United Kingdom. For Amway Corporation, claim verification was undertaken in April and May 2012 using Euromonitor research and methodology. Euromonitor investigated ten of Brazil's leading direct selling companies, as provided by Amway, and conducted interviews with distributors and employees to see if any of them had implemented an internal Facebook page for distributors that includes tools for customization, retailing, and content management. At the time of the study, none of the top 10 direct sales firms possessed this capacity. Euromonitor does not accept or bear responsibility to the degree permitted by law.
"AMWAY IS THE FIRST LEADING DIRECT SELLING COMPANY IN COLOMBIA TO EQUIP ITS DISTRIBUTORS WITH EXCLUSIVE FACEBOOK TOOLS TO MANAGE THEIR BUSINESS," the company claims.
Source: Methodology Euromonitor International Limited is a market research firm based in the United Kingdom. For Amway Corporation, claim verification was undertaken from August to September 2012 using Euromonitor research and methodology. Euromonitor looked at nine of Colombia's leading direct selling companies, as provided by Amway, and conducted interviews with distributors and employees to see if any of them had implemented an internal Facebook page for distributors that includes tools for customization, retailing, and content management.
"XS ENERGY IS THE WORLD'S FIRST EXCLUSIVELY SUGAR-FREE ENERGY DRINK BRAND."
Source: Methodology Euromonitor International Limited is a market research firm based in the United Kingdom. For Amway Corporation, claim verification was undertaken from October to November 2012 using Euromonitor research and methodology. This assertion is substantiated by Euromonitor International's Soft Drinks research and definitions in the 13 key markets that account for 80% of the global energy drink market supplied through retail channels. The term "global" refers to a product's distribution and presence in at least three geographical areas. Euromonitor does not accept or assume liability for any third party in relation to this claim, to the degree permitted by law.
"NUTRILITE IS THE WORLD'S #1 SELLING PROTEIN SUPPLEMENTS BRAND," NUTRILITE CLAIMS.
Source: Euromonitor International Limited; percent retail value share of protein supplements category, 2021 data.
Expiration date: August 9, 2022
"NUTRILITE IS THE ONLY GLOBAL VITAMIN AND DIETARY SUPPLEMENT BRAND THAT GROWS, HARVESTS, AND PROCESSES PLANTS ON THEIR OWN CERTIFIED ORGANIC FARMS," according to the company.
Based on a 2020 evaluation of worldwide Vitamin and Dietary supplement manufacturers' control of the full production chain, from organic farm to manufacturing, by Euromonitor International Limited.
Expiration date: March 19, 2022
THE NUMBER ONE SELLING MULTIVITAMIN MULTIMINERAL WITH PHYTONUTRIENTS FROM FIVE PHYTONUTRIENT COLOR** GROUPS IS NUTRILITETM DOUBLE XTM.
* In Japan, "Double X" can be substituted with "Triple X."
**Amway reserves the right to substitute "colour" for "colour."
RSP terms; all channels, 2021, according to Euromonitor International Limited.
Expires on July 10, 2022.
"NUTRILITE IS THE WORLD'S #1 VITAMIN AND DIETARY SUPPLEMENT BRAND," they claim.
Vitamins and Dietary Supplements, World GBN, Retail Value RSP, percent breakdown, 2020; source Euromonitor International Limited.
Expiration date: July 28, 2022
"BODYKEY BY NUTRILITE IS THE NO. 1 WEIGHT MANAGEMENT BRAND IN THAILAND," says the company.
Euromonitor International Limited is the source for this methodology. Consumer Health, 2019 edition, as defined by the Weight Management and Wellbeing category; all retail channels; value at RSP, 2018 data.
Expires on the 21st of January 2021.
CLAIMS OF ARTISTRY
"THAILAND'S NUMBER ONE PREMIUM BEAUTY BRAND IS ARTISTRY."
Source: Euromonitor International Limited; Beauty and Personal Care 2021 Edition; all retail channels; value at RSP, 2020 data.
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