Amway India, the country's largest direct selling FMCG company, has redesigned its Attitude Skin Care product line by introducing new formulas and packaging.
The Attitude Skin Care range targets youth in India, and hence the brand's current creative and trendy packaging embodies both the brand's target demographic and the increasing use of colorful cosmetics in the region.
Attitude Skin Care has products suitable for dry or oily skin. It has evolved to contain vitamins and natural fruit extracts.
Attitude has recently launched a new product range which includes face wash lines, moisturisers, foot creams, and hand and body creams.
awareness of current trends
This is evidence of Amway India's speed-driven sales and marketing campaign. Due to Attitude's mass appeal and the luxury character of its items, their prices start at Rs325 ($4.85).
Attitude has launched a new line of skincare products, with tamper evident tubes to limit wastage.
Attitude skincare offers effective solutions with a youthful and current look. This innovative, attention-grabbing packaging showcases key ingredients, particularly fruit extracts.
The primary trend at numerous events across the region is anti-pollution. Using 100% soap-free formulas, Amway's new face wash line maximizes its growth by cleaning and removing impurities, grime, and oil.
At the request of consumers, Attitude has added antioxidants in order to penetrate the anti-aging industry.
Emerging
APAC has watched as India's relatively undeveloped and massive prospects seemed destined to set the region ablaze.
GDP growth in the year hit 7.5%, which surpassed China's 6.9% increase.
India is expected to achieve double-digit growth over the next five years. 8% increase in the cosmetics and personal care market projected; from $12.7 billion in 2015 to $13.7 billion by the end of 2016.
This means major business for cosmetics and beauty brands in India.
77% of female respondents in a recent poll by Cashkaro, a reward and discounts provider, reported an average monthly spend of $15 to $75 on beauty items and salon services.
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