The name of Eddie Funkhouser's online makeup and cosmetics shop is Eyeshadow Palettes, Lipsticks, Lip Gloss, Foundation, Concealer.
EDDIE FUNKHOUSER® is a cosmetics brand founded by professional makeup artist, spokesman, and professional product inventor Eddie Funkhouser. The EDDIE FUNKHOUSER line's simplistic, elegant packaging and top-notch, studio-grade formulae are provided to clients everywhere, at an incredible value.
EDDIE FUNKHOUSER is the third beauty brand that I and Eddie have worked on together. For Eddie, it was a seasonal job for a legacy beauty company.
We talked with retailers about developing beauty brand portfolios and strategic marketing strategies and helped two separate rising brands establish new retail platforms and income channels.
After careful consideration, we realized that it addressed an important market need, and, as a result, we launched EDDIE FUNKHOUSER. No other makeup artist brand offers instantaneous accessibility like we do. Starting small is beneficial in this sense, but it's a part of our company's long-term strategy that is always scalable. As well as our insanely low pricing, Eddie's edge causes us to disrupt the market.
Willing to explain how you founded your firm (i.e., funding, investor, branding)? How did you find the process? Were there any surprises or not?
Eddie Funkhouser Beauty developed by myself and Eddie Funkhouser is a newer brand of beauty and lifestyle. EDDIE FUNKHOUSER definitely takes advantage of picture shoots, the best platform for testing cosmetics. Our branding process is deliberate and drawn out. While it's unfortunate, it's a necessary evil. Without a strong brand positioning, your organization will be in trouble very quickly. Early on, many brands don't know who they are or are scared to embrace their brand's mission.
I believe in locking the team in a room and having them get to the core of all of the standard branding components: brand vision, brand promise, target consumer, and brand print. The weeks of editing that follows Generally, we'll keep editing our copy until it is absolutely obvious. Clear messaging is critical to us.
We've discovered that convincing merchants to go outside of the traditional mass and prestige compartmentalization is one of the biggest challenges in EDDIE FUNKHOUSER's development. The cosmetics floor may be a big bore for women. We intend to introduce a new and novel element to any retail setting that is open to fresh ideas.
Self-doubt typically keeps people from trying new ventures. Did you ever have any doubts? How did you overcome them?
To some degree, we all face self-doubt, self-worth, and fear on a daily basis. With self-doubt, I've never been more heartbroken. We are naturally impulsive and willing to take chances. Everyone yearns for the sensation of excitement and freedom that comes from being daring and trying new things. Big love and enormous successes are achieved through facing great risk. Deepak Chopra answered a friend who asked him how he dealt with self-doubt. And Deepak said, “doubt the doubt”. He thought that self-doubt has no substance, in reality, thus there's no point “doubting the doubt”.
Be very clear about your vision and refine and clarify it frequently. When you're able to work with skepticism in a less serious way, you unlock several new options. No matter how much resistance I put up, the answer always comes soon. Rather than dwell on your negative, obsessive, or self-defeating ideas, seek to disrupt them. Exercise, yoga, and even meditation are fantastic strategies to fight self-doubt, fear, and worry. Whatever you can imagine, you can achieve. Don't stress!
Advice for newbies? We think the three key elements are:
The best advice I can offer for someone just starting an endeavor is to be patient, but also be diligent and apply oneself fully in order to make progress.
3-Ingredients for Successful Business:
Do the math. Pursue diligently. Learn how to use simple formulas. Advanced math is not required. In order to succeed, you must comprehend your company and the industry you're targeting. Studying it is your obligation. Knowing the hard numbers is crucial for having a dream and a vision. The company is making money now, but when will it become profitable? You must know the answers to these questions 24/7, every day. Detail every conceivable expense, however small or large. Know the source of your costing to the penny. Even if you don't have the startup money, start marketing, and sales budgets. Assume your investment will be forthcoming. These are all significant and helpful tasks that will help you begin connecting the different sections of the plan. Define operational and sales goals. Know whether you are on plan or off in order to change your strategy, if necessary. Planning in advance enables you to manage without being a micromanager. When you know where you are with the statistics, other decisions become easier and less stressful.
Be at the helm of every activity Servant-style leadership is something you should strive towards in every facet of your business. Regularly treat everyone like a customer, even your workers. Learn to listen better. People will be more open to working with you on any issue if they perceive that you actually care about making their life easier while respecting them as human beings.
Yoda advises, "Being thoughtful and remaining focused." Being present and non-judgemental in all facets of your business is a huge edge over your competitors. Being present implies using your senses to pay attention to what is happening without reacting or overreacting. Staying neutral is an art. Here you can clearly observe relationships, associations, and new business opportunities. To better work with interpersonal challenges, you must be present.
Appearances are critical in today's corporate world. Design is the new high art and is found in all walks of life. Should be taken seriously, including amazing design and fantastic graphics throughout Even an average person can develop an outstanding design. There are numerous freelance designers around, and many excellent-looking templates for packaging labels, stationery, t-shirts, and hats.
When did you first develop Eddie Funkhouser Chromatographic Lip Color? How do you deal with trends?
Trend reports and forecasts are studied, and our version of them is produced. Participating in a trend is often exciting, but it's essential to have your own unique voice too. We base our designs mainly on our personal experiences. This is where we acquire our ideas. A story can spring from a moment or a book read or a journey. Ultimately, this strategy results in distinct and individualized offerings for clients.
What excites you most about this collection? Describe your “it moment” when you realized you had fulfilled your brand's aim.
Lux light Series. The assortment of materials produced a wonderful, dazzling, soft-focus look. Lux light Hydrating Primer is both lightweight and hydrating. The Luxlight Illuminator is also rather wonderful, adding light to the sides of the eyes or cheeks. The lighting is lovely when you shoot a selfie using our Luxlight products.
A lot of people have contacted us throughout the years to share encouraging stories with us. Many of the notes are thanking Eddie for giving them makeup advice. When he works with consumers, he often advocates self-empowerment, and he almost always talks about this with them. That is our “IT”. The more moments, the better.
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