Amway India
Amway India, a wholly-owned Amway Corporation subsidiary, was created in August 1995 after permission by India's Foreign Investment Promotion Board (FIPB). Amway India began trading on May 5, 1998[1] and is presently the largest direct selling FMCG company. The company is headquartered in India's National Capital Region—New Delhi.
Amway has invested more than US$35 million (Rs. 151 crore) of this in India; US$6 million (Rs. 26 crore) is direct foreign investment. Amway India employs 400 full-time employees, generating indirect employment for 1,650 people at all contract manufacturer locations.
Amway India offers free, limitless training to all its distributors to assist them develop their business. Amway India held over 34,000 training sessions during the past 12 months, attended by over 1.5 million Amway Business Owners and prospects.
Amway India joins the Indian Direct Selling Association (IDSA). IDSA is an industry regulator with membership in various recognised international and Indian Direct Selling companies. Asha Kidnani, a Mumbai-based consumer rights campaigner, is IDSA's Ombudsman & Code Administrator. Amway India is also a member of the CII and the Indian Chambers of Commerce Federation (FICCI).
Philanthropy
Amway gave a state-of-the-art mobile dental clinic to the 1996 Rotary Club, Delhi Mid-town, for slum use. Operated by Rotary Club, this facility gives free dental check-up and care six days a week, 52 weeks a year, to the disadvantaged in and around Delhi.
Amway gave a large bequest to Delhi University's Faculty of Management Studies (FMS), 1998. This led to the founding of FMS' Amway Chair on Entrepreneurial Development. This endowment was intended to encourage entrepreneurial study.
The Amway Opportunity Foundation (AOF) began working with the Blind in 1998 by agreeing a Memorandum of Understanding (MoU) with the All India Blind Confederation (AICB) based in Delhi (AICB). According to this MoU, AICB was to first identify the needs of Braille textbooks for Rajasthan-studying blind kids, then produce and distribute these Braille textbooks. This MoU intended to be the blue print for all following AOF activity.
AICB maintains a Braille printing unit in its Delhi suburb, Rohini headquarters. A Braille book, according to the AICB, costs 7-10 times more than a regular book. Apparently there are 16 braille printing presses in India, almost half of them are not functioning properly.
More critically, of India's 2 million blind youth, just 6-8% have access to Braille textbooks. This was the single most important reason for picking AOF's course of social responsibility: while prevention and cure for blindness is a fundamental component of the country's development plans, education for the blind has, unhappily, returned.
The AOF-AICB alliance shifted its sights on Delhi, Haryana, Uttar Pradesh, Punjab and now, Bihar.
In September 2000, AOF entered another strategic cooperation with the Blind National Association, India (NAB), a mumbai-based NGO. AICB and NAB are nationally significant NGOs. With NAB, AOF has ensured that blind learners in Maharashtra and Gujarat have access to Braille textbooks. While AICB is to take on north and east states, NAB is to focus on west and south. If all the Braille pages printed by AOF are joined, end-to-end, we believe a distance of about 2,000 km!
AOF plans to revisit each state in three years. Why? Why? Because a Braille textbook has a three-year lifespan, it becomes unusable. Once a cycle is formed, it is maintained regularly.
The 26th killer-quake that slammed Gujarat in 2001 decimated nearly the whole state. Tens of thousands died, uncounted others lost their houses. A huge bunch of assistance organisations rushed into the embattled state, delivering first aid, medicine, food, etc.
After going through a plethora of potential partners to channel Amway's relief money, AOF offered CRY as a preferred partner. CRY is another well-known, flawless track record NGO. As in most emergencies, children are generally the worst impacted, AOF made a conscious decision to channel Rs. 35 lakes collected by Amway distributors, staff, and Awmay as a corporation.
An AOF delegation visited around 800 miles in the worst-affected districts of Anjar (Bhuj) and Dhrol (Jamnagar) in places where not one building remained untouched. With Amway's funds, CRY runs children's activity centres in the following villages in these two areas
- Rambav Rapar
- Kuda Jampar Rapar
- Kakavav Bhachau
- Nilper Bhachau
- Meghpar Bhachau
- Saran Vandh Rapar
- Trambau Rapar
- Vanoi Rapar
- Suvai Rapar
- Gauripar Rapar
- Naranpar Rapa
NANHE CHITRAKAAR
Over the past three years, AOF has conducted two Amway family children's painting competition. These tournaments take conducted in approximately 20 cities, involving youngsters from distributors, employees and other service partners.
With the site and everything other infrastructure taken care of, the children have a field day giving their creativity wing. All entries (four thousand more) are submitted to Delhi, following a rigorous selection procedures involving well-known painters and others.
Then the first ten paintings serve as impressions for Seasons Greetings, Congratulations and Thank You cards, which Amway dealers sell. The profits from these cards are the bulk of AOFs' annual budget. The Amway distributor is so closely related to AOF's activity and hence has a large portion of Amway's social responsibility..
Amway is a firm that engages in direct marketing, and it has been present in India since the year 1998. A network of independent distributors is used by the corporation to sell its extensive selection of products for personal care, including those related to one's health and appearance as well as one's home.
Amway India has a presence in over one hundred cities across the country and maintains its headquarters in Gurugram, which is located in the state of Haryana. The products of the corporation are made in India and sold under a variety of brand names in the international market. Some of these brand names are Nutrilite, Artistry, Satinique, and Amway Home.
Multi-level marketing, on which Amway India's business model is built, entails, among other things, the recruitment of other people to become distributors and the earning of commissions on sales made by those distributors. Distributors have the opportunity to generate revenue through retail sales, bonuses, and other forms of incentive compensation depending on their individual performance as well as the performance of their teams.
Over the course of its existence, Amway India has been subjected to a great deal of scrutiny and debate, primarily regarding the ethics of its business practices and the caliber of its offerings. In 2006, the company was confronted with a legal challenge in India over charges that it was running a fraudulent pyramid scheme; nevertheless, the Supreme Court of India ultimately decided to throw out the case against the company.
Amway India continues to be a key player in the direct selling market in India despite the controversy that has surrounded the company. The organization has been honored for its commitment to philanthropy and the many ways in which it has contributed to charity causes in a wide range of fields, such as health, education, and the environment.
In recent years, Amway India has also embraced e-commerce and digital marketing, and it now provides its distributors with online sales channels and digital technologies in order to assist them in expanding their companies and increasing the number of clients they serve.
Amway India has a substantial influence in the Indian market as a whole thanks to their extensive distribution network and extensive product selection. In spite of the fact that the company has been subjected to criticism and controversy over the course of the years, it continues to be a popular option for people in India who are interested in direct selling and entrepreneurship.
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