Nutrilite is a dietary supplement company founded in 1934 by Dr. Carl F. Rehnborg. It is made by Access Business Group, a subsidiary of Alticor. Nutrilite is known as Nutriway in Denmark, Finland, Norway, Sweden, Turkey, Australia, and New Zealand.
Amway's founders began marketing Nutrilite products in 1949. Amway obtained a controlling interest in the company in 1972, and gained complete control in 1994.
Nutrilite sells its vitamins and minerals exclusively to Amway and Quixtar-affiliated Independent Business Owners (IBOs) in North America and the rest of the world. The four Amway companies are Alticor subsidiaries. Nutilite says they are the first company to produce, harvest, and process plants on their own certified organic farms. This system combines soil solarization, an integrated pest management system, and sustainable agricultural production technologies. Nutrilite uses organic farms located in California, Washington, Mexico, and Brazil. [2] Many Nutrilite products are also made in India, for example. by Nutrilite confirms that their products may contain components from plants produced elsewhere.
Awards & Recognition
For the previous three years, Euromonitor International has considered Nutrilite to be the world's #1 brand of vitamin, mineral, and dietary supplement.
Nutrilite was the first dietary supplement verified by NSF International in 2001.
Nutrilite has the greatest customer satisfaction rating, with 96% of customers satisfied.
In 2006, Nutrilite won "Platinum" honours in Malaysia and "Gold Awards" in Taiwan, Thailand, and Asia overall in the Reader's Digest "Trusted Brands of Asia" poll.
In 2004, Nutrilite marked its 70th anniversary with The Quest for Nutrition campaign to promote the reputation of the brand. 9 The collaboration involved Alticor, through their Nutrilite Health Institute (the mission of NHI is to build the global Nutrilite brand through research and education), and Mandalay Sports Action Entertainment, with Quest for Nutrition and a series of 15 public service commercials titled Health Moments produced for Discovery Networks. ten The branded documentary follows the scientific and historical research while advertising the Nutrilite Health Institute. 11 [X] It was one of six videos to win Best of Show at the 2004 Accolade Competition, and together with Health Moments, The Quest for Nutrition campaign has received more than 30 accolades, including Auroras and Tellys.
In 2006, Nutrilite's film Perfect Balance earned a Clarion Award (International Trade Award) from the International Visual Communication Association (IVCA), which was given to Amway. The clip shows how Nutrilites use organic farming techniques to promote sustainability. IVCA labeled the film as:
An unique and meticulously created film meant for the Nutrilite Health Institute in the USA.
Nutrilite Marketing & Endorsements
Nutrilite revealed that sprinter Asafa Powell has joined on as a global spokesperson in April of 2006. Nutrilite vitamins helped Asafa overcome poor energy levels in 2005. He said he started using the pills three months before breaking the world record.
From March 2007 till the Beijing Olympics in August 2008, Liu Xiang of China was the second global representative for Nutrilite. China Olympic Team has been using Nutrilite since 2000, 2004, and 2008.
Team Nutrilite was announced in September 2007, in which Jenn Stuzynski, a USA-based American pole vaulter, and Asafa Powell, a British sprinter, are also spokespeople of the Nutrilite brand.
Ronaldinho was one of four Team Nutrilite members in February 2008, according to reports.
Australians linked with the brand:
- Golfer - Karrie Webb
- Rugby - Matt Rogers
- Diver - Sharleen Stratton
- Cricket - Adam Gilchrist
- Swimmer - Kerin Perkins
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