Joe Victor collaborated directly with the other founding members of the AWA on the development of the original Sales and Marketing Strategy. He has grown his company into one of the largest and most successful independent enterprises in the world, earning the status of Crown Direct Distributor in the United Kingdom. The Association's early years were marked by his dedication to its Board of Directors, which set an example for others who followed him in setting a high bar for themselves.
When Joe and Helen were married in 1961, they were awarded the Emerald pin and the Diamond pin, respectively. The firm was united with Joe and Helyne's to form Amway Crowns in 1979, with the help of their son and Direct Distributor, Ron Victor and his wife Carol. Having worked closely together for some time, the two couples were delighted to form a new collaboration that allowed the elder Victors to spend more time at their vacation condominium in Florida.
During the time of the merger, the other son, Jody, had already achieved the status of Double Diamond. He becomes a Crown Direct Distributor two years later, in August 1981, after earning his certification.
Joe died in 1998 at the age of 79, leaving behind a wife and three children. Helyne died in 2007 at the age of 87. They had four Diamond legs, all of which were Triple Diamonds or higher. She amalgamated (integrated) her business with that of her son Jody after Joe's death, and he was in charge of both businesses until she passed away.
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