After years of researching Amway and blogging, I've come to the conclusion that some of the concepts taught by IBO leaders are just illogical. It doesn't make any sense from a business standpoint, and the numbers just don't add up. Yes, I understand that sometimes it's necessary to think outside the box and go against the grain in order to win, but some of the IBO practises are plain ridiculous, and it's no surprise that so many IBOs fail in their pursuit of their Amway "dream." These same leaders may push you to ignore facts and simply obey their instructions. That kind of blind commitment can end up costing you a lot of money in the long run.
The vast majority of IBOs never sponsor even a single downline, and only a small number of products are sold to people who are not IBOs. These are the reasons why the vast majority of independent business owners do not make a profit, but for some reason, many IBOs continue to believe that training materials are worthwhile investments. The training may encourage you with "rah rah" approaches, but in the long run, these tactics are unproductive in terms of increasing sales and encouraging IBOs to sponsor new members. If Amway's tools and training were effective, the company's sales would be significantly higher than the about 8.3 billion dollars it earned last year, which represents a decrease of more than 25 percent since 2013.
Buying from yourself, which is a fairly common practise, is a bad idea. It is fine to support your business, but if you are the primary or only customer, you will not make any money. Any profit you might turn will come out of your own pockets. I am not aware of any successful stores where the primary customers are the owner and store employees, yet some IBOs believe that this is the way to succeed.
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