One of the things that my Amway upline was continuously pushing on us was the tools system, which we eventually adopted. Despite the fact that the tools are described as optional, they are not marketed as such. They were marketed as essential and required, almost as if it were insanity to attempt to create an Amway business without the proper equipment. Essentially, the tools were considered a de facto prerequisite. My upline has always maintained that no one has ever "made it" without the use of tools. Some Amway defenders say that the tools are effective, and that IBOs who were part of the system demonstrated this by achieving better levels of success and product volume than those who were not. However, the tools are only effective for a fraction of one percent of the IBOs that use them. The great majority of people who make use of tools either make nothing or lose money in the process. It's similar like playing the lottery.
PV is increased by IBOs who participate in the system (voicemail, monthly book of the month, standing orders, functions, and so on). I think this to be true, but I believe it to be true only because after the upline has persuaded you to join in the system, the same IBO is persuaded that they should or must do 100 PV as part of the bargain. Many people, particularly those who are not convinced of the importance of the system, do not acquire or sell as much solar energy as they should because they are not certain that moving solar energy will make them prosperous or successful.
Critics and proponents of Amway have been debating this question for years, but the evidence plainly supports my position on the subject. Why? Because if there was genuine demand for Amway products because of their quality and/or value, there would not be such a precipitous decline in movement of volume when an IBO transitions to the status of a former IBO. Many, if not the vast majority, of former IBOs never purchase a single Amway product after they have left the company. If the items were truly of high quality and value, as Amway proponents claim, why don't people continue to purchase 100 PV per month after they stop working for the company? Were they duped into buying something they didn't want or need to begin with? If former Amway Independent Business Owners (IBOs) continued to purchase items, Amway sales would continue to climb. From 2014 to the present, Amway's sales and revenues have decreased by more than 25%. (2018).
People will do whatever they believe is necessary to achieve their end objective if they are convinced that Amway will be their financial saviour and that using tools and moving 100 PV will result in long-term financial security and residual income as claimed by upline. When that objective or desire does not materialise, the former IBOs come to the realisation that the tools and things they formerly believed to be valuable have lost their significance. How many former IBOs will place a standing order or show up at events? Why don't any ex IBOs continue to purchase these materials if they truly make you nicer or save marriages? Is it because they are unable to sell them for even pennies on the dollar on sites like Ebay or Craigslist? So, what happened to the excellent return policy?
The bottom line is that the instruments are ineffective. All they do is work for their uplines, who profit directly from the sale of tools, in addition to the fake demand in product sales created by those IBOs who are sure that Amway will make them wealthy. After the realisation dawns on them that Amway will not make them rich and that the tools are only draining their resources, the demand for tools and Amway items vanishes almost immediately. There is no neutral evidence that I am aware of that suggests that these tools are effective, and the pitifully small number of new diamonds that are being discovered in the United States appears to confirm this.
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