This was the LOA that was launched by Maddison, Peter & Lynne. It was active in Australia, New Zealand, Malaysia, Amway United Kingdom and Republic of Ireland and Greece.
It stood for Divine Revelation Empowering A Man and Chaser - One who wants to pursue or overcome.
The name was influenced by Florence, Bill & Peggy as his team name had the word dreamchaser in it, and while Dreamchasers was being set up Florence, Bill & Peggy, or their team members, routinely came out to Dreamchasers gatherings.
At its peek it issued its own monthly magazine.
A change was made away from a sponsoring only with personal consumption focus to sponsoring with a retail focus. The reason for the refocus, came after Peter analysed the organisation on the KPI net profit/per active IBO. He wasn't thrilled with the results that he unearthed.
This shift was effectively made, however a number of distributors didn't want to make the move.
Peter & Lynne Maddison withdrew from the Amway business in December 2005. They never ever made public why they quit, but they alerted their leaders in July 2005 that they were going to be stepping down. There was a lot of talk about them going to another firm but they did not do so and they had never declared that plan to their leaders.
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