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Saturday, July 17, 2021

Firdosh & Nilofer Sethna Amway

 Firdosh and Nilofer Sethna are originally from Mumbai, India, and have lived in Toronto, Canada, for numerous years. They have two children and two grandchildren.

"We were both driven by a desire for a better life and the determination to make that life a reality. When you come from a middle-class family with limited educational opportunities, it's difficult to have great expectations for the future. 

Moving to Canada seemed like an impossible goal, but I kept dreaming about it "Nilofer, who arrived in Toronto at a young age with only $300 and a big dream, describes his journey. After getting married to Firdosh, they began working together to build a brighter future for themselves and their children.

When Firdosh and Nilofer were introduced to the Amway business by their best friend, who happened to live in Michigan, Firdosh was working for a logistics company and Nilofer was working as a Corporate Travel Consultant, respectively. 

When it came to their Sponsor, Nilofer and her team had three questions: "Are you doing it?," "Will you support us?," and "How much will it cost?" 

she recalls. Nilofer and her team believed in the business and in their Sponsor, but were sceptical of Firdosh's commitment. 

He had begun a number of projects but had abandoned them before they were completed. With the introduction of the Amway team and exposure to the core range of Amway products, their confidence began to grow, and they began to see Amway as a bridge from poverty to wealth, assisted by the BWW system, which they regarded as a powerful bridge from poverty to prosperity.

Firdosh and Nilofer were given a truly equal opportunity because of their faith, passion, and readiness to work. They were not constrained by what they lacked, such as a master's degree, financial resources, or company expertise. "This company provided us with all we expected and even more than we had hoped for."

Because of this business, both of them were able to generate additional income outside of their occupations, allowing them to one day leave their jobs and live a life that was meaningful to them. 

Firdosh has been working full-time in the business for more than 15 years, and they have had the honour of serving both their parents in Toronto and Mumbai, both in terms of time and financial resources, respectively. 

According to Firdosh, "Every year, we travel throughout North America as well as to a number of other destinations throughout the world, and we are able to provide financial support to our family and friends in need. In fact, many of our team members are more like family to us than they are to them."

Today, they have a global business with significant teams in nations such as Canada, the United States, India, the United Kingdom, and Australia, to mention a few. 

According to Firdosh, "Don't let the short-term pleasures of life divert your attention away from your pursuit of long-term happiness and peace of mind. It is not just about dreaming large, but also about how long you are willing to keep dreaming big. 

As Bill Britt has always said, if you get started, keep going, and don't give up, you will succeed."

Having one diamond within their group of friends.

  • Siddharth Ganguly and Ruplekha Chakravarty published Diamond in 2009.
    Firdosh & Nilofer Sethna

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