Nutrilite Amway

 Nutrilite Amway

Nutrilite is a brand of vitamins, minerals and nutritional supplements founded in 1934 by Dr. Carl F. Rehnborg. 

It is currently manufactured by Access Business Group, a subsidairy of Alticor.

 The Nutrilite brand is known as Nutriway in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand.

The founders of Amway began marketing Nutrilite products in 1949.

Amway obtained a controlling interest in the company in 1972, and took over entire ownership in 1994. [1]

Nutrilite's vitamin and mineral products are distributed only by Quixtar affiliates known as Independent Business Owners (IBO) in North America and Amway IBOs in more than 90 other countries and territories. 

Amway, Quixtar, and Access Business Group, are subsidiaries of Alticor.

 Nutrilite claims to be the first worldwide vitamin and mineral business to produce, harvest and process plants on their own certified organic farms. 

Nutrilite farming practices include soil solarization, an integrated pest management system and utilize sustainable agricultural production strategies.

 Nutrilite's organic farms are located in California, Washington State, Mexico, and Brazil.

[2]. Many Nutrilite goods supplied in other countries are also made locally, for example in India [3] Nutrilite notes that their products may sometimes incorporate ingredients from plants cultivated not at their own farms [4].

Awards and Commendations

Nutrilite has been voted the world's premier brand of vitamin, mineral, and dietary supplement for the past three years by Euromonitor International[5, the world's leading provider of business intelligence and strategic market analysis].

In 2001, five Nutrilite products became the first dietary supplements to be certified by NSF International, marking a significant milestone in the industry.

[6]

Consumerlabs.com, an independent research organisation, awarded Nutrilite the highest possible customer satisfaction rating of 96 percent in a poll conducted in 2004. [7]

In the Reader's Digest "Trusted Brands of Asia" poll, Nutrilite received "Platinum" awards in Malaysia and "Gold Awards" in Taiwan, Thailand, and Asia as a whole in the category of nutrition and health foods.

[8]

Amway launched The Quest for Nutrition campaign in 2004, the same year Nutrilite celebrated its 70th anniversary, in an effort to improve the brand's reputation and raise awareness of Nutrilite products. [9].

 One example of this was a collaboration between Alticor and Mandalay Sports Action Entertainment, through their Nutrilite Health Institute (the goal of which is to build the global Nutrilite brand through research and education), to produce a one-hour documentary-style programme called Quest for Nutrition, as well as a series of 15 public service commercials titled Health Moments, which were all broadcast on the Discov network. 

[10] The sponsored documentary recounts the science and history of how nutritional supplements can be used to improve personal health.

 It highlights Carl Rehnborg, the originator of Nutrilite, and promotes the Nutrilite Health Institute, which is featured in the documentary. 

[11] [12] It was one of six videos to win Best of Show at the 2004 Accolade Competition [11], and the Quest for Nutrition campaign, which includes Health Moments, has garnered more than 30 accolades from the television, advertising, and marketing industries, including Auroras and Tellys. [10]

The International Visual Communication Association (IVCA) honoured Nutrilite with a Clarion Award (International Trade Award) in 2006 for its film Perfect Balance, which was produced by LIVE Communication Ltd. The award was presented to Amway, and the film was produced by LIVE Communication Ltd. 

The film describes Nutrilite's organic farming philosophy as well as their dedication to long-term development and sustainability.

 The IVCA described the film as follows:

"A highly imaginative and well produced film, created for the Nutrilite Health Institute's immersive audio visual experience in the United States." [13]

Marketing and endorsements are two important aspects of every business.

Nutrilite announced in April 2006 that they had signed Jamaican sprinter Asafa Powell, the current World Record holder in the 100-meter sprint, to serve as a global ambassador for their products.

 Asafa attributes the use of Nutrilite vitamins to his ability to overcome low energy levels in 2005.

 He said that he began using the supplements three months before he broke the world record for the fastest time. [14].

Earlier this year, Liu Xiang of China, the world record holder in the 110m men's hurdles and the Olympic champion in 2004, was recruited as the company's second worldwide spokesperson. For the years 2000, 2004, and 2008, Nutrilite has also served as the official supplement for the China Olympic Team.

Asafa Powell and Liu Xiang were also named as spokespeople of the Nutrilite brand in September 2007, joining World Female Athlete of the Year Sanya Richards, who holds the American 400m record, and pole vault record holder Jenn Stuzynski, who formed Team Nutrilite with the others.

A fourth member of Team Nutrilite was announced in February 2008 when Brazilian footballer Ronaldinho of the Barcelona team was named.

• Golfer - Karrie Webb
• Rugby - Matt Rogers
• Diver - Sharleen Stratton
• Cricket - Adam Gilchrist
• Swimmer - Kerin Perkins

Related Links

• Nutrilite
• Nutriway
• Simply Nutrilite
• Amway Product Info

What is Nutrilite and why is it important?

• It is narrated by Dr. Sam Rehnborg in this brief video clip about the NUTRILITE brand of nutritional supplements, which includes vitamins, minerals, and botanical extracts.

Amway, which is one of the most successful direct-selling corporations in the world, owns the Nutrilite brand of nutritional supplements and is responsible for their marketing. Since its inception in 1934 as a dietary supplement brand, Nutrilite has grown to become one of the most renowned and widely recognized names in the industry worldwide. The products sold by Nutrilite are created with natural and plant-based components, and they are intended to supply the body with the vital nutrients that it need to achieve and sustain an optimum level of health.

The products offered by Nutrilite are founded on the ideas of nutrient-dense agriculture, which is an environmentally friendly type of farming that places an emphasis on cultivating crops in nutrient-dense soil. The company cultivates the plants and herbs that are included in its supplements, and it does it both on its own farms and in collaboration with other farmers. Nutrilite supplements are put through thorough testing to ensure their quality and purity, and the company only uses components of the highest possible quality.

The assortment of health and wellbeing dietary supplements offered by Nutrilite contains multivitamins, antioxidants, probiotics, and Omega-3 dietary supplements, amongst others. In addition, the company sells specialist vitamins that can help strengthen your immune system, heart health, joint health, and even more. Every single one of Nutrilite's dietary supplements is created with natural components, and it does not contain any artificial colors, flavors, or preservatives of any kind.

The Nutrilite Double X supplement is one of the company's most popular products. It is a multivitamin supplement that includes a wide variety of vitamins, minerals, and phytonutrients. A combination of twelve plant concentrates is used in the production of the Double X dietary supplement so that it can fulfill its purpose of providing the body with comprehensive nutritional support. Vitamins A, C, and E are potent antioxidants that help protect the body from the damaging effects of oxidative stress. The supplement contains all three of these vitamins.

The Nutrilite Protein Powder is yet another well-liked product offered by the company. It is a protein powder supplement of superior quality that is formulated using protein derived from soy, wheat, and peas. This protein powder is an excellent source of essential amino acids, and it was formulated to promote both the growth and repair of muscle tissue.

Because of the company's dedication to both quality and the environment, consumers who are concerned about their health have developed a strong affinity for Nutrilite. The goods offered by this organization are backed by extensive study and testing, and their formulations make use of the most recent scientific developments in the field of nutrition. Because of its dedication to ecologically friendly farming methods and moral corporate policies, Nutrilite has been recognized as one of the most environmentally responsible businesses in the entire globe.

In conclusion, Amway owns and markets the Nutrilite brand of nutritional supplements, which is well recognized as a premier provider of such products. The products sold by Nutrilite are created with natural and plant-based components, and they are intended to supply the body with the critical nutrients that it need in order to remain in the best possible health. Nutrilite is a good alternative for anyone wishing to support their overall health and wellbeing as the company offers a diverse selection of items that can be used for both general health and wellness.

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