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Wednesday, September 15, 2021

Demographic groups that Ambot was taught to target

 A majority of the meetings that I attended were held in which the Platinum sack of sh*t directed the IBOs to target people under the age of 35. He believes that's where the best opportunities are located. Those were the people who made things happen. These are the individuals who will achieve great success in the Amway business. He also stated that this was the age group that was the least likely to have heard of the Amway brand. He pointed out that those over the age of 35 were more likely to have negative thoughts about Amway because they or someone they knew had tried and failed to make a living from the business.

Is it true that you're under 35? Is it possible that Ambot had his ears plugged? We had passed the point of being a moving and rocking demographic. Our window of opportunity had passed. According to the Platinum - and everything he said was accepted as gospel truth by Ambot as being unassailable - it was already too late for us. When I heard the lecture in the Amway meetings that said, "Don't prospect anyone above the age of 35," all I could think was, "What were we doing wasting our time and money?"

This intriguing presentation of the Amway business opportunity by a charismatic cult leader is intended for kids who have recently graduated from high school, new immigrants, the unemployed, the disabled, and stay-at-home parents, among others. It is also appealing to folks who are trying to broaden their network of acquaintances. Attending Amway meetings is similar to being a member of a high-priced social club.

The difficulty with the majority of the people in the aforementioned groups is that they typically do not have the financial means to invest in Amway products. Somehow, they might be able to scrape together the $150 membership fee that will entitle them to membership in the social club and the opportunity to attend Amway meetings several times a week. They may be able to come up with the money or use a credit card to invest hundreds or thousands of dollars in the Amway fraud in some cases. They work long hours attending meetings and attempting to acquire new clients, and they only make a small amount of money if they are lucky enough to make any money at all.

We didn't actually know anyone in any of the organisations indicated above, except for a few acquaintances. A neighbour in her 50s had been hurt at work and was out on disability, and she admitted that money was difficult for her family. Immediately, Ambot swarmed over her, convincing her that Amway was the solution to her financial woes. Fortunately, she didn't take him at his word. Then Ambot would "consult with upline" about her and obtain "lines" that he could use to override her reservations. Whenever Ambot realised that she wasn't paying attention to his tirade about starting her own Amway business, he would become enraged, quoting a bunch of bullshit from his upline to the effect that there was nothing else out there for her and that she was missing out on a fantastic business opportunity that would provide her with residual income for the rest of her life and she would never have to be concerned about money again.

I was uneasy with the idea of being a part of a company that preys on the vulnerable. My morals would never allow me to bully or coerce somebody into attending an Amway meeting or purchasing costly merchandise.

IBOs are provided with a demographic list of people to target for prospecting. They prey on everyone, not just the underprivileged, but that group appears to be the easiest to prey on because of their low social status. People who are in financial difficulty and could benefit from financial assistance and/or the assistance of friends are the most vulnerable target.

There is such a sense of satisfaction that Ambot and I did not track down these individuals and cause them even more distress in their life.

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