One of the "false optimism" statements my upline used to make to our group was that everyone was going to be successful in their business endeavours. The fact that, despite the difficulties, one day we will all be sitting at the diamond club together, reflecting back on our experiences and laughing. Nothing could be further from the truth, as it turns out. Some Amway promoters like to imply that "anyone" can succeed in their business, but I believe that the same can be said for winning the lottery, which I believe is true as well. The same may be said for Amway, where not "everyone" can be successful, and for winning the lottery, where not "everyone" can be successful. Although Amway is not a game of chance in the same way that the lottery is, the same rules apply. Despite the fact that Amway is not a game of chance, the results are very comparable to those of the lottery.
The use of the phrase "everyone can succeed" is merely a statement intended to instil confidence in others. It appears that Amway promoters enjoy utilising the psychology of giving people hope in order to recruit and retain Independent Business Owners (IBOs). People are motivated by the prospect of a better future. The problem with the Amway offer is that it is based on a false sense of security. It is pretty obvious that the vast majority of downline IBOs will lose money in the vast majority of groups. The majority of active IBOs, even if they receive a bonus, will receive only approximately $10 per month from Amway if they are in good standing. If they use voicemail or set up a standing order, they have already incurred a net loss for the month. Let's not even talk about the open meetings, major functions, and other expenses that come with running an Amway operation.
I feel that the appeal of gambling is due to the belief that it would become popular. One pull of the handle on a slot machine can completely alter your life. Many independent business owners (IBOs) believe that one successful business run can completely transform their lives. Unfortunately, the Amway business does not appear to have borne much fruit in North America so far in its existence. It appears that every new accomplishment is merely a replacement for older pins that are no longer eligible. My opinion is that Amway's decision to stop disclosing North American revenues is an indication of a larger trend. Certainly, if sales were up, they would be shouting from their roof tops about how great they were doing. While Amway recently reported a rise in revenue, this follows on the heels of a number of years in which the company saw severe sales declines. Aside from that, there is insufficient information to assess the reason and effect of the increase in sales. Some others have speculated that it could be as a result of the recent surge in pricing. I wish the corporation would simply be more forthright in its dealings with these concerns.
To summarise, "everyone" has the potential to succeed. However, this merely means that you never know who will be the next person to receive a platinum or diamond. You have no idea where they are going to appear. And it is highly doubtful that it will be a new hire. If you are utilising a system such as N21, WWDB, or BWW, I can say with confidence that "everyone" will not be successful.
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