In my mind's eye was the process by which prospects are encouraged to see the proposal. It is common for an IBO to use a little misinformation or half-truths to get a prospect interested in their product or service. But then I thought about the plan, and how much deception was employed by the speaker in the planning process itself.
In many occasions, IBOs and fresh prospects are duped from the very beginning of their business relationships. The speaker may engage in some small talk and persuade the prospect to agree on certain problems, such as the fact that income tax and insurance are eating away at your paycheck, among other things, before continuing. When a prospect hears this, it will make sense to them, and they will agree with and have some faith in the speaker. After all, the speaker has been positioned as a financial genius throughout the presentation. Many of the points made by the speaker are also reasonable, at least on the surface level.
After that, the deception begins.....................
The speaker may claim that IBOs save 30% on products when they purchase them directly from the manufacturer, which is untrue. Here's some information to dispel that age-old urban legend:
http://www.amquix.info/Save30 myth.html Consider that many products are not just more expensive, but that when you include shipping and handling expenses, the comparison is no longer even remotely accurate.
The speaker may then claim that 98 percent of people are dead or broke by the time they reach the age of 65, which is not accurate. Perhaps the speaker will mention that 90 percent or more of small firms fail in their first year of operation (which is also untrue). In order to make other chances appear inferior in comparison to the Amway offer, these small factoids (which are incorrect) are supposedly employed. Readers and prospects will need to conduct extensive study and due diligence before believing anything, and they will be able to see right through the lies.
It is possible that the speaker will mention how the Amway business opportunity is inexpensive to start and has little or no overhead. Many loyal IBOs, however, may suffer as their upline begins to teach them that they must invest in their business by using voicemail, purchasing the book of the month on a monthly basis, setting up a standing order, and attending all meetings. These expenditures almost ensure that an IBO would wind up with a net loss of income at the end of the year. Furthermore, upline may instruct that this is a sign of success! In many instances, the speakers are unconcerned about the audience. The only thing that matters to them is getting people to join up and use the system. They may lend out CDs to newcomers, but if an IBO requests more, he or she is likely to be reminded that "real" business owners purchase their own equipment.
So here's a question for IBOs and potential customers. Is it a good opportunity if you have been lied to or fooled from the beginning of the relationship?
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