Samir Behl Amway

 European Diamond Advisory Council

• Member in 2012

Current

• Regional President, Amway, Europe, Africa & India

Past

• President, General Mills, Asia Pacific
• Vice President, international marketing, General Mills
• President, Godrej Pillsbury, India
• Board Director, Häagen-Dazs, Japan
• Director, marketing and sales, Kellogg Australia & India
• marketing and sales, Unilever

Education

• Mechanical engineering, Indian Institute of Technology, New Delhi
• MBA, consumer marketing, Indian Institute of Management, Ahmedabad.

Story

As the regional president for Europe, Africa, and India, Samir Behl began his career with Amway in 2011. Behl's most recent position was as president of General Mills in the Asia Pacific area, where he had direct responsibility for all of the company's brands and businesses in the region.

Behl collaborates closely with Amway affiliate leaders to ensure that the company's strategic growth and business performance in the region continues to expand and perform well. The Amway executive team, which includes Chairman Steve Van Andel and President Doug DeVos, is comprised of the company's top advisory team to the Office of the Chief Executive, which includes him.

In the 30 years prior to joining Amway, Behl worked for a number of leading consumer packaged goods firms, including General Mills/Pillsbury, Kellogg, and Unilever, among others. His previous work experience includes regional and corporate sales and marketing positions in Asia and North America, as well as in Europe.

Behl previously worked as a vice president of international marketing at General Mills, where he was responsible for designing marketing strategies for the company's global brands in overseas markets. After serving as president of Godrej Pillsbury, India, he joined General Mills in 1995. General Mills and Suntory have a joint venture in Japan called Häagen-Dazs, and Behl formerly sat on the board of directors of that company.

Previously, Behl served as a director of marketing and sales for Kellogg Australia and India, as well as for Unilever in various marketing and sales positions.

Behl was born and reared in India, where he received his undergraduate degree in mechanical engineering from the Indian Institute of Technology, New Delhi. In addition, he received an MBA from the Indian Institute of Management in Ahmedabad, with a concentration in consumer marketing.

Behl has its headquarters in Germany.

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