One of the things my upline always pushed on us was the tools system. While the tools are optional, they are not promoted that way. They were promoted as vital, necessary, almost as if you were insane to try and build an Amway business without tools. Basically the tools were a defacto requirement. My upline always claimed that nobody ever "made it" without tools. Some Amway defenders like IBOFightback insist that the tools work, and that IBOs who were on the system proved it with higher levels of success and product volume.
IBOs participating in the system (voicemail, book of the month, standing orders, functions, etc) do more PV. I believe this is true, but it is true, only because once the upline can convince you to participate in the system, then that same IBO is also convinced that they should or must do 100 PV as part of the deal. People who aren't convinced that the system is vital, subsequently do not purchase or sell as much PV because they have not been convinced that moving PV will make them successful.
Critics and Amway supporters have debated this issue for years, but clearly, the evidence supports my position. Why? Because if there was a true demand for Amway products because of their quality and/or value, then there wouldn't be such a steep dropoff in movement of volume when an IBO becomes a former IBO. Many, probably most former IBOs never buy a single Amway product once they leave the business. If the products had true quality and value as Amway supporters claim, why don't people continue to purchase 100 PV per month when they quit? Because they never wanted or needed all of that product in the first place?
If someone is convinced that Amway would be their financial saviour and that by using tools and moving 100 PV will result in longterm financial security and residual income as claimed by upline, then that is what they will do in hopes of obtaining the end goal. When that goal or dream does not materialise, the former IBOs come to the realisation that the tools and products they once believed to be valuable have lost their significance. How many former IBOs will place a standing order or show up at events? Why don't any former IBOs continue to purchase these materials if they truly make you nicer or save marriages? Is it because they are unable to sell them for even pennies on the dollar on sites like Ebay or Craigslist?
The bottom line is that the tools are ineffective. All they do is work for their uplines, who profit directly from the sale of tools, in addition to the artificial demand in product sales created by those IBOs who are convinced that Amway will make them wealthy. After the realisation dawns on them that Amway will not make them rich and that the tools are simply draining their resources, the demand for tools and Amway products vanishes almost immediately. There is no unbiased evidence that I am aware of that suggests that these tools are effective, and the pitifully small number of new diamonds that are being discovered in the United States appears to confirm this.
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