As an IBO, I was told that I "needed" to attend all of the company's meetings and functions. According to what I was taught, attending all functions meant "attending them all." True North series host Brad Duncan previously mentioned on a tape that downline should not cancel standing orders even when IBOs resign because there would be an immediate need to replace that individual if they did so. During my time in WWDB, our group was told that, while not everyone in WWDB may have taught this, we should purchase 5-7 additional tapes/cds on top of our existing standing order because we should be listening to new material on a daily basis and because we should be passing out these materials because they will sponsor new people. Up to this point, I am not aware of anyone who has distributed a cassette tape or a CD and had someone decide to join the Amway business as a result of listening to that cassette tape or CD.
At the time I was working in the business (at WWDB), our group was informed that WWDB was a not-for-profit corporation. Even though that statement was shortly withdrawn, the WWDB leaders stood on a podium in front of tens of thousands of IBOs and said that no profit could be earned from tools. We now understand that it was a fabrication. We also know that many of these leaders are still active in the classroom, and as far as I am aware, not a single WWDB leader has ever been held accountable for their deception. Some of these deceptions may have resulted in untold financial losses for the downline. I'm confident that if I'd realised that some uplines made the majority of their revenue from tools and that their advise was a conflict of interest, I would have been less committed to them and the tools. Amway supporters are currently talking about how negative misinformation about the company is affecting their business, yet it appears that the majority of damage to Amway has been done by IBOs themselves, such as misleading people into attending meetings. As far as I'm aware, no one has ever been held accountable for the financial losses suffered by downlines and former IBOs who were misled about Amway's products and services.
Now, I'd like to highlight that I do not believe the tools are effective and that they do not yield any outcomes for me. In their defence, Amway defenders would say that the system contains the vast majority if not all of the company's new emerald and diamond inventory; yet defending Amway will neglect to mention that there are also tens or hundred thousand individuals who utilise the system without success. There is no credible, unbiased evidence that the system achieves any results that I am aware of, to the best of my knowledge. It is for this reason that IBOs later tell about how they have become a kinder person and how their marriage has been strengthened as a result of joining the system. While these are excellent side benefits (if they are true), they are not the primary reasons for starting a business. However, uplines come up with all kinds of reasons as to why IBOs did not profit, even blaming the IBOs who put their faith in them for their failure to generate a profit.
This gets me to the fundamental reason of having tools in the first place. In reality, tools exist to generate earnings for your upline members only. Initially, I believe the tools were created as a motivator and training tool for new and distance IBOs. However, it appears that GREED eventually set in, and many uplines began emphasising tools, not because they desired downline success, but because their tool businesses were wildly successful, resulting in thousands of captive downline dedicated to the system. Many independent business owners (IBOs) who worked hard, never missed a meeting or function, and did not sponsor any downline were nevertheless told they needed more and more tools, which I believe to be true.
I believe that the primary reason for having tools is to ensure that your upline's tool company is lucrative.
Within the context of the Amway business model, "tools" refers to the training and support resources that are made available to Independent Business Owners (IBOs) by the leaders of their uplines. These tools can take the form of books, CDs, DVDs, websites, and other materials that are intended to assist independent business owners in expanding their firms and achieving greater levels of success. While some Independent firm Owners (IBOs) might think of these tools as essential to running the firm, others would wonder why it's important to have them. The importance of tools in Amway may be broken down into the following categories:
Education: Providing IBOs with education and training is one of the primary purposes for which tools are required in Amway's business model. Because direct selling may be a complicated business, there is typically a steep learning curve for new IBOs who are entering the market for the first time and may not be familiar with the business model or sales strategies. IBOs can acquire the information and expertise necessary for success through the use of several tools.
The process of building a prosperous Amway business can be difficult and time consuming, therefore having motivation is essential. Even in the face of challenges or roadblocks, IBOs can get the inspiration and motivation they need from the tools that can help them stay focused on their objectives and committed to achieving them.
One of the most important aspects of creating a successful business in Amway is to model your efforts after those of your upline leaders so that you can replicate their achievements. IBOs can improve their chances of being successful by using tools that assist them in duplicating the methods and approaches that have been successful for their upline.
Tools can help guarantee that Independent Business Owners (IBOs) continuously use the same sales techniques and messaging, which helps to create a unified brand and message for the Amway business.
cash: Many of the tools that are offered by upline leaders are sold to IBOs at a profit, producing an extra cash stream that benefits not only the leaders of the upline but also Amway as a whole.
Some independent business owners (IBOs) might consider the use of tools to be an essential component of the company, while others might consider them to be unneeded or even exploitative. There is a possibility that some IBOs will regard tools as a means by which upline leaders can make money off of their downline without offering genuine support or value. Some people may have the opinion that independent business owners who are having trouble making ends meet cannot afford the necessary instruments since they are so expensive.
It is essential to keep in mind that tools, despite the fact that they can be a helpful resource for Independent Business Owners (IBOs), are not the main factor in developing a successful Amway business. In the field of direct selling, developing strong relationships with clients, delivering outstanding service to clients, and continually pushing products of a high quality are all critical components of a successful business strategy.
In conclusion, tools are an essential component of the Amway business model, as they supply independent business owners with education, motivation, and support. While some Independent Business Owners (IBOs) could consider business tools to be exploitative or useless, others might see them as a vital resource that helps establish successful businesses. In the end, one's level of success in Amway is determined by a multitude of criteria, including the quality of the products offered, the level of service provided to consumers, and the cultivation of strong connections with both customers and team members.
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