According to Dictionary.com, brainwashing is defined as
–noun
A strategy for methodically modifying attitudes or altering ideas that originated in totalitarian regimes and is most commonly employed through the use of torture, psycho-stress tactics, or other means of coercion.
Any systematic indoctrination process that is regulated and methodical, especially one that relies on repetition or confusion: brainwashing through television ads.
The use or exposure to such techniques in a particular instance: efforts to cease brainwashing captive audiences. 3.
**When I was an IBO, our upline taught us that we needed to be indoctrinated in order to be successful. They claimed that our brains were overloaded with negative information and that we needed to be re-trained to think more optimistically. That the standing order, functions, and affiliation will brainwash us into achievement was a common misconception. That was, at the very least, the pitch.
After being away from the business for a while, I've been able to discern the plan of the upper management. It is true that they wish to alter your way of thinking, but not for the reasons they claim. They simply want independent business owners (IBOs) to be enthusiastic about the Amway opportunity and the tools business. Making IBOs have a myopic optimistic image of Amway and the tools increases their chances of remaining in the business, even if the IBO is losing money month after month after month, according to the Amway training manual. They maintain their optimism and believe that their next plan, or perhaps the following month, will produce the results for which they have been striving. It's possible that success is just around the corner. Or, at the very least, they have improved as people as a result of their continued involvement in the business. Many independent business owners (IBOs) lose sight of the reason they got into the business in the first place: to make money!
While there may not be physical coercion or torture in the traditional sense as described in the textbook definition, I believe there is a systematic approach of mind control in operation. For example, uplines are already aware of the majority of concerns raised by prospects, and they programme an IBO's reaction to them. As a result, many IBOs offer the same predictable answer to popular questions, leading to the moniker "tapespeak." The cleverness of Amway's uplines lies in the fact that the company is "hard work." This, I suppose, is done in order to prevent the allegation that something is too good to be true since it requires effort. IBOs, on the other hand, must believe that they will get wealthy. Why would somebody agree to put forth a lot of effort for little reward? It is for this reason that uplone will flaunt its affluence by displaying slideshows of automobiles or homes. Without a doubt, they will never disclose their business tax returns in the manner in which REAL business owners would do so. If they did, I believe many IBOs and prospects would be astonished to learn about the dismal financial circumstances of the leaders they look up to and respect. There is a great deal of evidence available. Diamonds who have been involved in bankruptcy procedures, diamonds who have had their homes foreclosed on, and diamonds who have sold their properties. The list continues on and on.........
I strongly advise IBOs and those seeking information about Amway not to ignore their common sense when looking at the company's operations. To the contrary of what some uplines teach, the FACTS DO MATTER, and your bottom line (profit or loss) is almost always the most essential factor when it comes to operating a business. Keep an eye out for brainwashing and indoctrination, lest you end up sounding like a dumb robot supporting Amway when you are experiencing a net loss of revenue on a regular basis.
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