One of the reasons that upline and Amway presentations continue to be successful in recruiting people into the business is that the Amway opportunity is presented as being simple. Even if the plan's presentation acknowledges the fact that it would take effort, prospects walking away from meetings will have the sense that all they need is six, or that the challenge of becoming diamond is extremely doable. Until a prospect signs up and goes to work, he or she will have no idea just how difficult it is to grow an Amway company. In actuality, the business itself is not particularly complicated, but overcoming the company's poor reputation will be a major challenge for the majority of eager new IBOs. What's awful is that so many independent business owners (IBOs) lose money while they're learning this for themselves.
Even experienced Independent Business Owners (IBOs) who have been educated to address people's objections to Amway can struggle when confronted with the plain facts that Amway products are not necessarily the best or the best value for money. If this were true, Amway would be able to sell significantly more goods just by marketing and selling these excellent products in stores. It's a terrific deal for Amway, though, because IBOs are moving and marketing Amway products for no compensation and at their own expense. I'm curious what Amway sales would be like if they didn't include sales to Independent Business Owners (IBOs) for personal use. It appears that many of these IBOs will continue to buy Amway items while they are establishing their Amway businesses, but that devotion appears to wane once the fantasies of early retirement and diamond status are no longer a part of their lives. The attrition rate at Amway appears to support this hypothesis. If this were not the case, Amway's sales would be increasing year after year as Independent Business Owners (IBOs) leave the business.
One glaring issue that IBOs appear to neglect is the frequency with which platinums and high-level IBOs such as diamonds fail to meet qualification requirements. Though the company boasts an impressive number of new platinums and other honorees, what about those who toiled away only to find themselves out of qualification a year later? When your volume decreases, so does your income. Diamonds have quit or been fired from Amway in droves, according to numerous reports. IBOs should conduct some research and look for explanations for why this is happening. I believe they will be dissatisfied with the replies. They will discover that some jewels are bankrupt, in debt, and in a state of financial distress. In other words, diamonds are just like the rest of the world, but in the Amway world, they have been elevated to the status of something unique. Really, do you believe that you can live a jet-setting lifestyle on $100,000 a year? Many people believe that $100K is fantastic because they may earn significantly less, however $100K or $200K is really just a middle class living, and perhaps even less if the diamond is in debt because they show off a diamond lifestyle, as opposed to earning significantly less. Prospects, I believe, would be surprised to learn how diamonds really live if they looked past the smoke and mirrors of the diamond mirage.
Amway may appear to be a straightforward business, but the truth is much different. Take a look and see for yourself.
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