I regularly see remark about people departing Amway and Amway supporters are quick to call them broke, losers, lazy, without guts. Ironically, these same lazy and loser types of individuals were "bright" and motivated prospects before they signed up for the Amway offer. Someone recently posted a comment on my blog about how AMOs should conduct exit interviews with retiring IBOs to get to the root of the problems. I suppose these exit interviews would demonstrate that people are working hard and applying the AMo teaching, only to lose money,
Based on my years of writing and Amway experiences, I can honestly tell I believe that individuals quit Amway mostly for one reason. The money isn't there. Amway's own data show that the average IBO earns little over $200 a month and that is before taxes and expenditures, and that amount includes inactive IBOs. Business building IBOs earn most of the bonuses, but business building IBOs often have the most expenses, often engaging in the system of standing orders, voicemail, books and functions.
When I was an IBO, I did as upline instructed and I got a very significant level (4000 PV), but owing to the expenses involved with tools and aiding downline, I didn't earn net profit. This is corroborated by a study done by the Wisconsin attroney general who analysed the tax returns of platinume and found that they averaged a net loss of roughly $1000 a year. While the study was a bit dated, I would think it is still extremely applicable as platinums today, have more tools (business development materials) that they are supposed to buy from upline. If I made nothing at 4000 PV, anyone with half a brain may assume that IBOs below 4000 PV and fully engaged on the system would end up with a net loss because their spending would be identical to mine, but with less bonus money.
The final line is that people are very likely quitting because they aren't lucrative. If folks made a few hundred a month with 8-15 hours of effort per week, they would continue to run their enterprises. But those who labour and make nothing or lose money have no incentive or motivation to continue. As a result, they simply make a sound business decision and resign. When reality set in, what appeared to be a good idea during the presentation just did not work out as planned. It's also plausible to conclude that the items are that good because, if they were, those who left would become devoted customers, and sales would continue to climb even if the sales team was constantly changing because former IBOs would become regular customers. It is clear that the majority of former Amway Independent Business Owners do not become devoted Amway customers. People who later realise that they were lied to or duped about the Amway opportunity, on the other hand, are more likely to be sceptical of the company in general.
What causes people to leave Amway? It appears to me that the solution is very plain. The ones who give up are the ones who win!
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