What exactly does the human resources department of a corporation do? Recruit? That's what I was told when a diamond speaker attempted to downplay the reality that so many Amway Independent Business Owners are focused on recruiting. Any Amway Independent Business Owner (IBO) who has been accosted by a zealous and likely new IBO would understand what I'm talking about. Newly sponsored IBOs are frequently motivated and zealous in their attempts to attract as many people as they possibly can. They are attempting to achieve what their upline has informed them is necessary in order to realise their "dreams." After all, nobody gets to the top of the pyramid or even the top of the pyramid without an army of downline.
However, with closer study, the true nature of the problem becomes apparent. Meaning that if, as an IBO, I can simply sell a large number of things for a profit, then I won't have to spend as much time recruiting as I will simply selling. However, over the years, I've challenged IBOs and Amway apologists to name one or two people who have substantial Amway businesses that are sustained solely by sales rather than by recruiting an army of recruits. Of course, no one has been able to provide me with an answer at all. And this is due to the fact that Amway products are generic in nature but premium in pricing. When your friends and relatives can receive significantly more product and value at a retailer for a fraction of the cost of Amway items, it makes it difficult to persuade them to join the company. Try conducting an open-minded price comparison and you'll quickly understand what I'm talking about.
This is why the notion of "purchase from yourself and persuade others to do the same" was established by the company's upper management. It makes sense that the concept of buying from your own store would make the Amway business more appealing to the general public, given that people are generally opposed to selling items in the first place. Of course, the problem with this approach is that you wind up concentrating on recruiting, and Amway becomes a pyramid system as a result of your efforts. Take, for example, the recent FTC vs. Herbalife case. In their investigation, they discovered that the vast majority of sales were not made to actual customers but rather to wholesalers themselves. This injunction by the Federal Trade Commission requires Herbalife to track these sales immediately, and it is unclear how this will affect Herbalife's long-term business.
However, if you are a prospect or an IBO who is primarily concerned with recruitment, it is likely that you are doing so because you, too, are unable to sell Amway items, as all of the critics state. Oh, I've heard stories about people having hordes of clients, but no one has ever demonstrated such a phenomenon, and no one can explain why the "diamonds" appear to have vast numbers of downline members who appear to be "buying for themselves." As with the enigmatic "Amway retirees" who no one has been able to locate, no one has been able to locate or identify a few profitable and long-lasting Amway firms that are primarily dependant on product sales. It's because the vast majority of organisations are primarily concerned with recruiting and operating pyramid schemes.
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