"We didn't know of anyone who was already successful in this business who wanted to pursue a career in dentistry."
B.J. and Lucia Barone were married when they were 22 years old. Lucia was a teacher who had a strong desire to leave her job and become a full-time mother.
A biology graduate, B.J. was entering his first year of dental school, where he was carrying a hefty course load. B.J.
"We were looking for something that would work for our family's condition as well as my work schedule.
This company turned out to be the one. Several professionals have come to us who had spent years in training, had grown their practises, and had subsequently experienced "burnout."
That was something we didn't want to do. Many dentists have expressed an interest in becoming successful in this business, but we have never heard of a successful individual in this industry expressing an interest in becoming a dentist."
B.J. went on to establish a real estate company, which eventually expanded to 12 locations. “We've owned a number of businesses over the years, but none have compared to this unique opportunity.
The Barones provide financial assistance to a number of children in third-world nations, and Lucia volunteers as a counsellor at a local pro-life crisis pregnancy clinic.
According to her, the process of establishing the company has been particularly fulfilling because "the principles of achievement and positive self-image are both equally important in growing happy, confident children."
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