It was destiny. Ed had been approached about this business five times before he chose to become involved. Every time he had seen the business plan, he became enthusiastic about the prospect, but his friends and family advised him, "Don't do it. It won't work."
Ed's aim was to be free from a job by the time he was 30, but he was working hard in the wrong system. After having "one of those days" on the job, he believed there had to be a better way.
That's when a friend of his questioned him if he wanted to do what he was doing for the rest of his life. Ed answered, "No way."
His ambition was to retire by the age of 30. His friend suggested he had a solution for Ed to attain that goal. And the rest is history.
When Ed launched his marketing business back in 1983, he already had a newspaper business and two delis.
He was working 100 hours every week. Ed built the firm to Platinum as a single in 24 months and had broken one Platinum.
Ed and Elise met in Yonkers, NY, when they were youngsters and were excellent friends for many years.
Then, in 1989, they tied the knot and began working together to grow the company. Elise claims that Ed's belief, faith, and conviction in this business were so great that she wanted to assist him in realising his dream of financial independence.
Her first large business conference completely transformed her perspective on this industry. She seen many people achieving financial independence through their business and believed that if they could do it, so could she and Ed if they worked hard enough.
Elise had been working in retail management for 13 years when she met her husband. She quit her work and became financially independent two years after she and Ed got married. Ed lost his traditional business a year and a half later, but because they had created their marketing firm, he didn't have to look for another employment for the rest of his working life.
Elise considers it a dream come true to be a business owner while also being able to stay at home with their three children and raise them.
Ed and Elise are relishing their newfound freedom as full-time parents, thanks to the help of a housekeeper, a secretary, and a financial accountant.
They recently moved into a 15-room mansion in Wesley Hills, which was another dream come true for them.
The Vicinanzas are excited about the prospect of sharing their dream of financial independence with others through their various businesses around the world.
They both feel the association with the winners in this business has made their marriage stronger and has helped them raise their children with a more positive outlook on life.
"We express our gratitude to God for our entire upline, for assisting us and sharing the desire of freedom with us.
Even in the midst of our difficulties, this company offered us reason to be optimistic."
Downline Diamond
- Vicinanza, Edward & Elise, Diamond, UR Association
- Guo-Yuan Du & Ya-Qin Zhu, Founders Crown Ambassador, BWW, China
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