People who promote the Amway opportunity as one that can be successful in either a good or poor economy are not without their detractors. In either a healthy or bad economy, the pitch might be that consumers require domestic products such as soap or cleaners to keep their homes clean. However, in a poor economy, individuals will be looking for the bottom line, or the lowest possible price, rather than the highest possible. That is one of the reasons Walmart has been so wildly successful. "Live better, save money," as Walmart's slogan proclaims. Given that Walmart's yearly sales exceed 400 billion dollars, one day's sales at Walmart equals or exceeds the annual sales of Amway. Consumers, without a doubt, are concerned with price.
It is common for Amway apologists to point out that not everyone can afford to purchase a Porsche or a Lexus. While this is true, it is absurd to believe that Amway products are on par with Porsche or Lexus when compared to other household products, or that consumers in general are concerned about such problems. What exactly do IBOs do? Do they like to brag about how much superior their laundry soap is than their neighbours'?
Another illogical strategy used by some Amwayers is to use names such as Robert Kiyosaki, Warren Buffet, or Donald Trump as though they were famous people. However, the reality is that Robert Kiyosaki makes his money through Network Marketers rather than from Network Marketing itself. Alternatively, he may be marketing IBO books and seminars. Warren Buffet and Donald Trump are rumoured to possess multi-level marketing organisations, which means they earn FROM network marketers in addition to directly selling their products. Everyone who has some discernment can see right through this ridiculous argument, so don't waste your time with it. I've even heard allegations made by some Amway Independent Business Owners that various movie stars or celebrities are engaged with the company. Although there are a few celebrities that are engaged with Amway, they are often compensated to advertise the company rather than being rank and file independent business owners (IBOs).
Consequently, we must consider whether Amway is a feasible business prospect. Let me preface this by saying that those who attempt to sell items without engaging in the training system may have a chance to make a few cash, but these individuals are extremely rare. Many people are pulled into the world of diamonds and the pursuit of a dream. It is for this reason that large functions and conferences are filled with people chasing after dreams that are unlikely to come true. The standard IBO is ineffective, if not completely ineffective. A fraction of one percent of individuals who truly put up the effort may achieve platinum status, and an even smaller fraction of one percent may be successful in making money. Amway's own data, as well as the plan demonstrated by a large number of IBOs, support this. According to Amway, the average "active" IBO earns slightly more than $100 each month. We also know that a platinum group is formed when around 100 IBOs or more get together. We are aware that many independent business owners (IBOs) do little or nothing. Already, it is evident that only a small number of IBOs will ever achieve the platinum level, at which point you may be able to make a little profit, depending on your business expenses.
When you take into consideration Amway's reputation, you have an extremely difficult business opportunity. Now, Amway itself may have done excellent things, but the IBOs who represent Amway have tarnished the company's reputation. They have lied or tricked people into attending recruitment meetings, or they have called people broke or losers, and even now, there is an IBO who frequents this blog, claming to be in BWW, that slings muds and name calls this blog author. As a result, no matter how much effort you put out, it is extremely difficult to be successful in the Amway industry.
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