When it comes to IBOs, one of the most common catchphrases they use is that you need a "business attitude." Those of us who have a "employee attitude" will not be able to make it in the Amway organisation. This strikes me as amusing, given that the vast majority of Amway Independent Business Owners (IBOs) hold a day job. A job that they must require in order to pay for their Amway enterprise. A career that compensates them for the cost of their voicemail, CDs, functions, and books, in addition to the cost of the Amway products they promote. Most Independent Business Owners (IBOs) would be out of business almost immediately if they did not have an employment income to supplement their Amway business.
According to AMO officials, a business mentality is one that does not expect immediate returns, despite the fact that the Amway business has little risk and low overhead, according to the report. A business attitude also includes the practise of reinvesting any and all profits back into the purchase of support materials. A business owner does not anticipate making a profit for at least five years. Many of these assertions are taught by unscrupulous uplines, and sadly, many independent business owners (IBOs) accept and believe the training. While they initially entice prospects with discussion of little risk and the chance to earn immediately, the instruction gradually shifts to emphasise the importance of reinvesting money back into the firm and not anticipating profits for several years. It's a bit of a bait and switch.
To be sure, it is possible for a business owner to think and see things in a different light than an employee. For example, an employee may perform admirably from 9 to 5, but after 5:00 p.m., the employee may be returning home to care for his or her family, or engaging in some form of physical activity or recreation. Because he or she has made a significant financial investment in the company and wants to ensure its success, the business owner may be compelled to stay after hours to complete a project after hours. Amway, on the other hand, is marketed as a part-time opportunity where you may work as much or as little as you like, on your own schedule, whenever you have time.
The assumption I have is that uplines desire for their downline IBOs to acquire a company owner mentality, not because they want downline to succeed, but because it instils a commitment to the tools purchases and pulls an IBO's attention away from earnings for a period of time. Consequently, IBOs consider themselves successful (even if they are not making a profit) provided they are following the standing order, attending all functions, and displaying the plan. It is a ploy used to keep IBOs who are not profitable on the team. The need to continually inspire IBOs with an infinite supply of cds and functions would be unnecessary if they were genuinely producing money. Although most independent business owners lose money or earn little, the average IBO must be taught that it is common for a "business owner" to lose money for a number of years, or that they must continue to reinvest their gains in order to be successful.
In sharing this, I'm telling IBOs to focus on making a profit by selling their products. That is all the incentive you will ever require. Keep track of your bottom line and evaluate the return on your time and financial commitment. That is the action of a true business owner, and it is the true "business owner mentality" that he possesses. Which of these are you?
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