Is Amway the least efficient method of product distribution?
Back more than a dozen years ago, the proposal was presented to me as a possibility. I recall the speaker talking about how you may profit from distribution efficiencies in order to increase your profits. We, as independent business owners, would simply eliminate the intermediary, and the savings would be passed on to us. In its most basic form, it made logic, and the fallacy that was passed on to the audience was that purchasing Amway items would truly result in a save of money. I even recall one of the speakers stating that even if the entire globe joined Amway, even the last person to sign up would get the benefits of saving money. Looking back, it appears that most of it was based on dishonesty and lies. And to think that people now and in the past paid a lot of money for training on how to become, in my opinion, the least efficient mode of product distribution.
We recently sat down to watch the Super Bowl. Furthermore, as you may be aware, Super Bowl advertising can cost millions of dollars. But do you know why this is so? This is due to the fact that hundreds of millions of people all over the world are watching the Super Bowl. Companies are most likely putting their best employees to work on making these commercials since they want to leave a lasting impact on their target audiences. These advertisements are still generating significant revenue today, indicating that they are effective marketing strategies that are still effective.
Amway Independent Business Owners (IBOs) advertise from person to person, one person at a time.
What are the possibilities that an IBO will ever move a large volume of product or be able to reach out to possible new downline when they prospect one-on-one, face to face, and one at a time when they prospect person to person? That, in my opinion, is the most inefficient method of expanding a firm. And, let's face it, Amway's restrictions aren't very helpful when you aren't allowed to advertise online without special authorization, and you aren't allowed to sell stuff on sites like Ebay or Craigslist either. Being inefficient in today's technology civilization appears to be virtually crippling in today's society.
Even your cherished uplines, at your expense, operate in the most inefficient manner possible to maximise profits. Who needs voicemail when we have social media platforms such as Facebook, email, Twitter, and text messaging? Not to mention the additional costs that IBOs incur as a result of these antiquated systems. Another question is why people need to drive large distances for meetings and functions when they can use video conferencing, skype, or webcams. The solution is straightforward: your upline may not care about your achievement; they may simply be interested in your money. All of the training and incentive is a profit centre for upline, and upgrading their tools would only serve to cut their tool profit margins even further.
You could try approaching your upline with this question. Why do we continue to rely on the most expensive and inefficient methods of conducting business and communicating with one another? I'd be interested in hearing the response to that question.
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