After receiving some intriguing feedback on my Failure By Design post, I decided to write a follow-up piece in which I would point out even more reasons why you are doomed to failure in the Amway business. As previously noted, if the vast majority of IBOs and prospects accomplish little or nothing, then the failure rate is already greater than 50% in most cases. Because Amway and most other multi-level marketing companies are structured in this manner, only about half of individuals who apply themselves and make an effort to profit will see any financial reward.
What, however, makes Amway more worse is the fact that Systems such as WWDB, Network 21, and BWW are the ones that educate you how to fail in the first place. While the "CORE stages" or teaching you how to be successful are referred to as such, what these steps truly teach you is how to spend a significant amount of your time in activities that cost you money (business costs), with very few activities that generate cash. Even Amway's staunchest advocates admit that the company's sponsorship rate is only about 20 percent, and that demonstrating the plan can be beneficial to your business. Personally, I have my doubts because the majority of people who express an interest in sponsoring never follow through. The third phase that can generate income is retailing (selling products), however given Amway's poor image and the fact that their products are of low quality but are sold at high prices, this is a difficult sell.
The other "success steps," such as reading books, listening to CDs, and attending seminars and meetings, are activities that cost money but yield no financial reward for the participant. And it is these operations that consume the vast bulk of the time and resources of an IBO. Even present IBOs can keep track of their activities and spending, and they will quickly realise that I am right. In the well-known 6-4-2 scheme, the vast majority of IBOs earn only 100 PV, which results in a (gross income) bonus of approximately $10. Using CDs, participating in voicemail and reading books and functions can quickly exceed $150 per month in business expenses, and even more if the IBO is truly committed.......................................... For those of you who were like me and had to travel to huge quarterly activities (e.g., Family Reunion or Summer Conference) in order to attend, the costs were prohibitively expensive when compared to the $10 that many IBOs get.
Only by sponsoring a large number of downline members, who in turn absorb the upline's losses and allow for a profit, or by selling products aggressively can an IBO genuinely make decent money. Having said that, I've never seen or heard of a platinum who got that level only through the sale of Amway items. Those who conduct an open-minded and honest price assessment will quickly discover that Amway products are significantly overpriced. These pricey AMway products are intentionally overpriced because the hefty Amway bonuses that your diamonds and emeralds earn are incorporated into the price of the AMway products itself. Amway would be unable to pay those bonuses in any other way. The Amway Corporation's owners aren't billionaires by accident.
That's all there is to it. Amway is a business opportunity in which the vast majority of those who attempt to participate fail miserably. However, former Amway Independent Business Owners (IBOs) and those who had a run-in with Amway should not feel horrible about themselves. They failed because, in my opinion, Amway is designed to cause the vast majority of individuals to fail, and I have described how and why I came to that conclusion. If you've read this and are still considering joining in the hope of beating the huge odds, best of luck to you.
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