Some folks may not recall any of this, but approximately 8-10 years ago, then Crown Ambassador Ron Puryear issued a challenge to all of the WWDB Diamonds, which was accepted by all. His statement stated that, in order to demonstrate that diversifying into diamonds is doable, he challenged WWDB diamonds to establish a diamond business on top of the existing industry. As a result, it would demonstrate to downline that going diamond is indeed attainable and that "anyone" can accomplish it. The diamonds, of course, had the advantage of having previously achieved some measure of success in their endeavours. They might use their knowledge and credibility to grow their business even further and to serve as an example of what downline members should be aiming to achieve.
As far as I am aware, not a single diamond has been able to accomplish this feat. Everything, including the diamonds and whatever else, remained the same. After a few months, the challenge fizzled out, and WWDB officials just pretended that nothing had ever happened. To simply pretend something never happened or to simply modify history to erase this recollection appears to be a prevalent approach used by WWDB leaders in order to erase this memory. For example, Howie Dnazik created his diamondship as a single person, although in reality he was married to Susan Danzik and went diamond with her from the time of their marriage until they divorced. Any WWDB staff member, however, will either deny it or fabricate a storey to the effect that Susan was solely responsible for the marriage's demise, despite the fact that no one has ever heard her side of the storey.
A period when the Internet was still relatively young, WWDB officials took to the stage and boldly declared that no one made a cent of profit from the tools and functions they provided. The narrative modified later, once the Internet exposed this as a fabrication, to explain how WWDB diamonds made a profit on tools and functions, but that their overall revenues were low. If anyone is capable of performing mathematical calculations on tools and functions, it is clear how much profit is unavoidable. The profit margin on the tools and functions is significantly bigger than that on Amway items, yet the rank and file IBOs do not receive any of the earnings from the tools and services. Example: A CD or audio may only cost pennies to produce, but when you pay $50 for the WWDB premiere club and $2-3 for a CD or audio, your upline earns a substantial profit on your purchase. Similarly, voicemail and books are treated the same way. However, large-scale events such as Dream Night or family reunions generate enormous revenue. You may spend anything from $75 to $125 for a function ticket, and there could be anywhere between 10 and 20 thousand individuals in attendance. The IBOs offer a lot of the work (ushers, etc.) for free, and the set up is minimal, consisting primarily of microphones and a few video screens, nothing complicated.
What many people don't realise is that a city or county will give you a discount on venues if you bring between ten and twenty thousand tourists to their city or county. I can only image how much money the diamonds make in actual profit from these events, not to mention the fact that they sell t-shirts, audios, and other things during these events. Who knows what happened to that WWDB challenge.. The majority of IBOs or leaders will either pretend it never happened or find some other reason why they were unable to meet the task. The answer, in my opinion, is self-evident.
The Forgotten Amway/WWDB Challenge is an interesting piece of Amway history that has largely been forgotten by many in the industry today. In the late 1990s and early 2000s, a group of Amway distributors known as the Worldwide Dream Builders (WWDB) challenged the company's leadership to improve the way it did business.
The WWDB was one of the largest Amway distributor organizations in the world at the time, and its leaders felt that the company's management was not doing enough to support its distributors. They argued that the company was too focused on profits and was not doing enough to provide distributors with the tools and support they needed to succeed.
To address these concerns, the WWDB leaders issued a challenge to Amway's management, calling for the company to make a series of changes to its business model. These changes included reducing the price of products, improving the quality of training and support provided to distributors, and making it easier for distributors to earn a decent income.
The challenge was met with mixed reactions from the Amway community. Some applauded the WWDB for speaking out and trying to improve the company, while others criticized the group for being too focused on profits and not truly understanding the needs of the business.
In the end, the challenge did lead to some changes within Amway. The company did reduce the price of some of its products, and it made a greater effort to provide training and support to its distributors. However, many of the other demands made by the WWDB were not met, and the group eventually split from Amway to form its own MLM company.
Today, the Forgotten Amway/WWDB Challenge serves as a reminder of the importance of open dialogue and constructive criticism within any business organization. While the WWDB's demands may not have been met in full, the challenge did lead to some positive changes within Amway, and it helped to raise important questions about the way the company was doing business.
At the same time, the challenge also highlights the tensions that can arise within the MLM industry. MLM companies rely on a network of independent distributors to sell their products and recruit new members, and this can create a dynamic where distributors may feel disconnected from the company's management or may feel that their concerns are not being heard. The challenge issued by the WWDB shows that even successful MLM organizations can face these challenges, and that addressing them in a productive way is key to maintaining a strong and healthy business.
In conclusion, the Forgotten Amway/WWDB Challenge is an important piece of Amway history that serves as a reminder of the importance of open dialogue and constructive criticism within any business organization. While the challenge may not have led to all of the changes that the WWDB leaders were seeking, it did lead to some positive improvements within the company, and it helped to raise important questions about the way MLM companies do business.
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