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Wednesday, July 7, 2021

Same Old, Same Old?

 A close friend of mine and former downline (back when I was an IBO) recently informed me that his daughter has recently joined Amway and the World Wildlife Fund for Nature. Although he provided informed warnings and objections, she decided to join anyway, claiming that things have changed in Amway since her initial enrollment. All of this has given me a lot to think about. What is the difference between Amway today and the Amway I used to work for? The products are essentially the same, with the exception of some minor packaging changes. The concepts are the same in both cases. Purchase your own items and work to persuade others to do the same. And then there's the recruiting. It hasn't changed in any way how that part of the business operates.


However, one thing that hasn't changed is the same old Amway reputation, which severely limits one's ability to sell products, recruit others, and demonstrate the business model. It appears that the pattern of people joining and then quitting without doing much has not changed. Despite the fact that the rank and file IBOs continue to place a strong emphasis on tool and function consumption, and for good reason. The diamonds make handsome profits from the sale of business support materials, and, in contrast to the Amway compensation plan, the rank and file IBOs receive no compensation for the tools they purchase. This is a no-brainer for spline, and it is the root cause of IBO failures in the vast majority of cases, particularly among IBOs who devote their lives to the "system."


It appears as though the same old - same old diamonds are still in circulation. The Duncans, Puryear, and Leslie Wolgamott (divorced from Brad - does WWDB save marriages?) are among the cast members. Harimoto, Tsuruda, and Danzik are three of the best players in the world. Where have all of the new diamonds gone? Perhaps a new diamond will emerge from time to time, but since my departure from Amway in the 1990s, I am not aware of any new diamonds, with the exception of one named Mandy Yamamoto. The fact that Amway's revenues have decreased significantly from $11.8 billion in 2013 to $8.6 billion in 2017, with further declines following that, may also be significant. I believe Amway experienced a slight increase in revenue in 2019, but then Covid 19 arrived, which couldn't have helped. And this was happening at a time when the US economy was doing exceptionally well. Perhaps people are beginning to recognise Amway for what it truly is? A bad business opportunity with a nearly 100 percent chance of failure is what you should avoid. Not only that, but it is not due to a lack of effort or motivation. The Amway system has been designed to fail from the beginning.


After a quick look at the common 6-4-2 plan, we find that it has 79 IBOs. There's one platinum and a whole lot of people who aren't. And this plan does not take into consideration the fact that many people join and then leave without doing much of anything. As a result, there can only be a small fraction of one percent of the population who achieves success, with a large number of want tobes who never achieve success. That is exactly what Amway is. The same old sorry ass Amway opportunity in which the diamonds sell you false hopes and dreams while their own dreams come true as a result of your tool and function purchases is on offer once again.

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