One of the arguments advanced by many Amway proponents is that those who do not achieve did not work hard enough or did not put forth enough efforts. While I agree that one must work hard in order to be successful in many activities, I will also express my informed opinion that working hard and success in Amway are not related in the least. I mention this because I've heard so many testimony from people who worked extremely hard in the Amway business but saw little or no benefits as a consequence of their efforts. With Amway's dismal success rate, I find it difficult to think that it is simply a lack of effort on the part of the participants. Amway's low success rate appears to be a symptom of a larger problem.
A contributing factor to the problem is that many uplines place a strong emphasis on recruitment, despite the fact that there is no direct remuneration for doing so. In reality, recruiting downline frequently entails significant expenses such as petrol, babysitters, and the false assumption that an IBO must attend seminars and receive standing orders in order to learn how to do so. Furthermore, Amway has a shaky reputation in the United States, making it extremely difficult to acquire new downline members. Even finding someone who is willing to consider the Amway business model might be a difficult endeavour. Consider the implications of this. Most of the "core" steps that are meant to be the key to Amway success are frequently accomplished by people. Anyone, on the other hand, can read a book every day or attend all of the meetings. The only thing that keeps them from being core is finding enough others who believe in the strategy, let alone sponsoring any downline.
Finding clients to purchase your products is a vital aspect of any business's success. Because IBOs already spend a significant portion of their time recruiting rather than selling, they are already at a competitive disadvantage when compared to many other firms. When you factor in the seemingly incompetitive pricing of Amway and Amway partner store products, you have still another advantage that IBOs have over the majority of other businesses. The presence of IBOs who sell rather than recruit would be far more widespread if the items and services offered were of higher quality and value. Aside from that, the Amway compensation scheme frequently rewards uplines rather than the independent business owners (IBOs) who are actually responsible for moving the volume. Essentially, hard labour is unsuccessful because the Amway company comes with too many disadvantages for the majority of people to successfully navigate.
In addition, I believe that the Amway business model is out of date and ineffective. You may have a website to sell your products, but your restrictions greatly restrict the capacity of an IBO to attract visitors to their website, making it difficult for them to succeed. Although the "person to person touch" may sound beautiful and flowery, it is the most inefficient method of generating sales results. It is for this reason why companies spend millions of dollars to promote during the Super Bowl: you may have a hundred million people viewing your advertisement, which can increase your brand recognition and sales.
While I believe that working hard is essential to achieving success in any endeavour, I do not feel that there is a legitimate correlation between working hard and success in the Amway company for the reasons I have detailed in this essay.
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