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Friday, August 13, 2021

Amway - The Least Efficient Way To Move Goods?

 I recently made some pro-Amway comments on how there is no one standing between Amway and its independent business owners (IBOs). When I heard the pitch, it sounded almost exactly like what I had heard before. That Amway could give bonuses to independent business owners (IBOs) because they "eliminated the middleman." On the surface, this appears to be correct, but when you examine closely, you will see that it is not. You may not be using a traditional middleman, but you are employing multiple levels of upline and downline, and each of you receives a portion of the proceeds from product sales, assuming that the customers qualify for the bonus.

Coca Cola and Budweiser are just a couple of examples of large corporations that advertise their products. These products become household names, and almost everyone in the United States is familiar with the names of these companies. Amway, on the other hand, is an exception. In fact, the brand Amway is frequently associated with pyramid schemes and scams as a result of poor or unethical behaviour on the part of independent business owners (IBOs). In these days and times, Amway pays for some advertising, but I'm curious as to what their return on investment is for their advertising dollars.

However, I am curious as to whether Amway's recent sales boost was due to true growth or whether it was merely due to an increase in pricing. While I wish Amway would be more forthcoming with some of the figures it releases, this raises a different set of concerns. Individual IBOs, on the other hand, have nothing to gain from Amway's increasing sales. Amway's growth is unrelated to the profitability of individual independent business owners (IBOs). It makes me wonder why so many Independent Business Owners (IBOs) boast about Amway sales while their individual sales may be nothing.

As a result, independent business owners (IBOs) are primarily responsible for informing consumers about their products from person to person and word of mouth. According to my estimation, this is the least efficient method of getting stuff from Amway to its customers. Many prior IBOs were frantic to sponsor downline in order to advance in the organisation or to leverage their sales, and as a result, less than ethical business techniques were frequently adopted. Many people have been duped into attending meetings, and many more have been lied to or deluded about the chance. The damage to one's reputation is immeasurable. As a result, Amway is a difficult company to sell in North America. This, I believe, would explain why Amway sales appear to be growing more rapidly in other countries. I believe this is due to the fact that people in foreign nations are not yet accustomed to being deceived into attending a meeting or being lied to, as has been the case in North America in the past.

Is it your goal to sell things in the most inefficient way possible? If so, why not consider becoming a member of Amway?

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