Upline Diamond 300 PV personal use/retail for couples, 200 PV personal use/retail for singles. Eagle Parameters: Signed Counsel Sheet to Upline Diamond.
6-5-3 (PB/SO/MF) - This is explained further below.
6 legs with a PV rating of 100 or higher
5 legs are on a waiting list.
3 legs are required to attend significant functions.
What exactly is Eagle? In essence, Eagle is a completely fictitious objective. WWDB, I suppose, was the one who came up with the phrase. In reality, I believe Eagle was in business when I was an IBO about 12-13 years ago, according to my memory. The reason why I refer to it as a "made-up aim" is that it is exactly that. It was not part of Amway's sales and marketing strategy at the time. Aside from your volume rebate, you receive absolutely no further remuneration from Amway for reaching the designated level of Eagle. My last post (which was published recently) parsed out the numbers, giving the Independent Business Owners the benefit of the doubt on sales, and the only conclusion I could get to was that the vast majority of Eagles must be losing money.
Many groups have demonstrated that the Amway sales and marketing plan assumes that an IBO will move 100 PV in volume through a combination of personal usage and selling of items to family, friends and customers. An Eagle is expected to move 300/200 PV (couples and singles) in personal volume to qualify for the position. It is common for an IBO to eat the majority of the 100 PV all by himself or herself in many, if not most, instances. Thus, the Eagle programme artificially inflates demand for Amway items, which is counterproductive. Please name one former Eagle (and I count myself among them) who consumes Amway products to the tune of 300/200 PV a month if you do not agree with me. *the sound of crickets chirping*
According to my understanding, the Eagle programme was merely the invention of certain LOS leaders who wanted to create some form of incentive to demonstrate an IBO's commitment to upline while also encouraging downline to purchase a particular amount of tools from upline. If you do the math and take into account the fact that IBOs who are on a standing order and who attend functions are considered to be reasonably serious business builders, it is likely that every member in the Eagle programme is losing money. It is possible that the person identified as "Eagle" has been tricked into believing that they have a net business profit, but when you include in the additional 200/100 PV that you are required to transfer, you are losing money, perhaps a lot of money, unless you are selling the additional 200 PV. You will simply be absorbing an additional $300 to $600 worth of things that you will most likely not require. If Eagle was actually something worth achieving, wouldn't Amway promote it and provide any sort of financial reward to those that achieved it?
When it comes to being an IBO, you are MUCH better off simply shifting your 100 PV and using it for a combination of personal usage, selling to friends and family, and most importantly, selling to retail consumers. In fact, someone who simply sells 200/100 PV in products at full suggested retail price is likely to be in a better financial position than someone who is at 1000 PV with an Eagle structure, but who is self-consuming the majority of the 300/200 PV personal circle that is within the parameters of the Eagle structure. It is my challenge to anyone to demonstrate how keeping an Eagle structure might benefit a group's financial situation. *Crickets chirping in the background*
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