People who promote the Amway opportunity as one that can be successful in either a good or poor economy are not without their detractors. In either a healthy or bad economy, the pitch might be that consumers require domestic products such as soap or cleaners to keep their homes clean. However, in a poor economy, individuals will be looking for the bottom line, or the lowest possible price, rather than the highest possible. That is one of the reasons Walmart has been so wildly successful. "Live better, save money," as Walmart's slogan proclaims. Given that Walmart's sales exceed 500 billion dollars, one day's sales can outpace Amway's sales for more than a month on a yearly basis. Consumers, without a doubt, are concerned with price.
It is common for Amway apologists to point out that not everyone can afford to purchase a Porsche or a Lexus. However, while this is true, it is absurd to believe that Amway products are on par with Porsches or Lexuses when compared to other home products, and that consumers in general are even less concerned with such matters. What exactly do IBOs do? Do they like to brag about how much superior their laundry soap is than their neighbours'?
Another illogical strategy used by some Amwayers is to use celebrities such as Robert Kiyosaki or Warren Buffet to promote multilevel marketing. However, the reality is that Robert Kiyosaki makes his money through Network Marketers rather than from Network Marketing itself. Alternatively, he may be marketing IBO books and seminars. Warren Buffet and others, according to reports, own multi-level marketing organisations, and as a result, they earn FROM network marketers rather than from directly distributing goods. Everyone who has some discernment can see right through this ridiculous argument, so don't waste your time with it. I've even heard allegations made by some Amway Independent Business Owners that various movie stars or celebrities are engaged with the company. Although there are a few celebrities that are engaged with Amway, they are often compensated to advertise the company rather than being rank and file independent business owners (IBOs).
Consequently, we must consider whether Amway is a feasible business prospect. Let me preface this by saying that those who attempt to sell items without engaging in the training system may have a chance to make a few cash, but these individuals are extremely rare. Many people are pulled into the world of diamonds and the pursuit of a dream. It is for this reason that large functions and conferences are filled with people chasing after dreams that are unlikely to come true. The standard IBO is ineffective, if not completely ineffective. A fraction of one percent of individuals who truly put up the effort may achieve platinum status, and an even smaller fraction of one percent may be successful in making money. Amway's own data, as well as the plan demonstrated by a large number of IBOs, support this. According to Amway, the average "active" IBO earns slightly more than $200 each month. We also know that a platinum group is formed when around 100 IBOs or more get together. We are aware that many independent business owners (IBOs) do little or nothing. Already, it is evident that only a small number of IBOs will ever achieve the platinum level, at which point you may be able to make a little profit, depending on your business expenses.
When you take into consideration Amway's (poor) reputation, you have a very difficult business prospect. Now, Amway itself may have done some positive things (from a political standpoint), but Amway Independent Business Owners (IBOs) have tarnished the company's reputation. Their tactics have included deceiving or tricking people into attending recruitment meetings as well as labelling people as "destitute" or "losers." Success in the Amway industry is extremely difficult, regardless of how much effort you put in.
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