So many enthusiastic and ambitious young people join Amway in the expectation of retiring early, living a luxurious lifestyle, and generally enjoying life without worry. The majority of those that join Amway are likely to be highly motivated, hardworking, and desirous of achieving more success in their lives. However, their good intentions raise the question of why so few individuals genuinely succeed in Amway and why there have been so few new diamonds discovered in the United States and Canada in the last 10-20 years, at least in the United States and Canada.
I believe that a contributing factor to the problem is that the people who recruit new prospects into Amway frequently imply that everyone has a chance to be a diamond and that it is not that tough to become one. I once overheard someone say that going platinum was so simple that even a dog could accomplish it. The fact that just a fraction of one percent of IBOs (.26 percent, according to Amway) ever reach the platinum level, and even those that do, are frequently unable to sustain that level of volume, indicates that this is not the case.
Let's boil it down into numerical terms. It is common for platinum groups to consist of 100 to 150 IBOs. Of course, not all of them are actively involved in product distribution or downline recruitment. When you combine six platinum groups with some side volume, you get a diamond group with 750 to 1000 IBOs at the very least, if not more. Being a platinum can be compared to being the general manager of a company, while being a diamond can be compared to being the CEO of a large corporation or corporation. Work your way up the corporate ladder and you could one day become a manager or the company CEO. Some IBOs believe they will never be able to attain those goals at work, but they believe they will be able to outperform their sponsors in Amway, making it a superior deal. But, even if you earn more than your sponsor, does this imply that you will eventually achieve platinum or diamond status? Those that go diamond, in my opinion, are a more accurate indicator of success. The diamond is frequently depicted as the pinnacle of achievement, and it is the aim shown in "the plan."
However, as previously indicated, becoming a diamond would be equivalent to reaching the position of CEO in a corporation. There is just so much space available at the top. That is correct. Despite the fact that there can be many diamonds, you would still need approximately 100 to 150 downline members to become platinum, and you would still require six platinum downline groups, which equates to approximately 750 to 1000 downline IBOs to be diamond, in addition to your personal group. As a result, a diamond is analogous to a CEO who starts his own business. Consider the fact that half of your group is likely to leave each year, requiring you to replace hundreds of IBOs each year in order to maintain the bare minimum of platinum or diamond certification. When you factor in the fact that the company's name is "Amway," which some individuals find offensive, keeping a group becomes a tough effort. Consider what it would be like to be the CEO of a firm that loses half of its staff every year. That is exactly what a diamond "lifestyle" consists of.
As far as I'm aware, living the diamond lifestyle consists of having hectic schedules, continuously working to help your groups maintain volume and recruit more independent business owners (IBOs), and sponsoring and keeping your own personal group with 2500 PV volume. If you are unable to maintain a personal volume of 2500 PV, I believe you will not be eligible for some of the bonuses offered by Amway. Another reason for this is that, due to the fact that most of the other employees work 8-5, a diamond is out working night shifts and unusual hours to keep the group together and running smoothly. When you add in the time spent travelling to and from speaking engagements as well as the constant churn of meetings, you have little time left over to really work on your business or spend time with your family. Unfortunately, many people join in order to gain more time and money, but they frequently find themselves with less time and less money as a result of their involvement with the numerous meetings and festivities.
So, is it possible to be successful with Amway? Sure, it's already been done, but I feel that many diamonds are likely to be busy working strange hours than someone who works regular hours. Although the diamond lifestyle is portrayed as glamorous, I believe the reality is not quite as glamorous as the portrayal. For further information, see my previous post about visiting with a diamond.
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