One of the sillier things IBOs say is that they must be their own best customer, which is completely false. That a McDonald's franchisee would never eat at Burger King, and so on and so forth. That is full and utter nonsense. While there is nothing wrong with sustaining one's own business, IBOs are blinded by the fact that their firm provides no goods or services for others. They are merely distributors who act as middlemen. Think diamonds consume thousands of dollars in standing orders simply because they own or profit from tool firms, which are for-profit businesses that provide training materials? Without a doubt, this is not the case. When you purchase something from your Amway firm, you are not making a profit whatsoever. Any "false" profit you observe is simply money flowing from one pocket to another, and it has nothing to do with the stock market. Profits are generated by the Amway corporation. Yes, you may receive a volume bonus, but that is still a significant amount of your own money that is being returned to your account. Spend $300 and receive $10 in return. It is possible to boost your bonus if you can attract a sufficient number of followers and move a sufficient amount of goods, but the increase will come from the pockets of your followers rather than your own. The only way to make a meaningful profit would be to sell merchandise to actual customers who are not IBOs.
It has come to my attention that some business owners are seldom the best or only customers of their own establishments. Many Amway business owners are their sole or best customer, depending on the situation. The way a firm is run, however, is not like that. It is impossible for any REAL firm to survive if its major customers are only the owners and perhaps the owners' staff. Any firm that wants to succeed must have consumers and a demand for its products. You cannot run a business unless there is a need for your products and customers. However, some upline leaders continue to emphasise the importance of "buying from oneself" as the primary method of conducting business. In other cases, other leaders may instruct you not to sell, but rather to concentrate on sponsoring others in the expectation that this will result in increasing volume. Unfortunately, the vast majority of independent business owners will never sponsor a downline, and many will never gain a customer other than themselves.
Many independent business owners (IBOs) appear to believe they are business owners, but the fact is that they are simply glorified customers of their own company. It is only through sponsorship that they have any possibility of turning a profit. I believe this technique of doing business is a pyramid scheme because the only way to eventually make a profit is to sponsor a sufficient number of downline members until you can leverage sufficient volume to achieve a profit or at least break even. By selling a single product, an IBO can make a profit if they have an actual consumer (and are not purchasing tools). But many IBOs are not taught this because their upline makes a much bigger profit by selling to their downline IBOs standing orders, voicemail, books and seminar tickets. Many independent business owners (IBOs) are unaware that they are merely customers of Amway and customers of the tools system.
The Amway opportunity is highly recommended for those who are already involved or considering becoming involved. It is highly recommended that you seek additional information and fully understand how profits are created in this industry. Simply seeing circles drawn oversimplifies the process, as most IBOs never get close to discovering six (6) other like-minded people in their own networks. Even those who manage to locate six are unlikely to be able to keep them for long. Once the costs of the items and training have been tallied up, the losses will begin to mount and the situation will become untenable. An assessment of profit/loss and return on investment should be performed for actual business owners, and if the return on investment is not satisfactory, a real business owner would consider other choices.
So, are you a business owner or are you just a glorified client?
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