I recently stated that Amway Independent Business Owners (IBOs) may not even understand what is takes to create a business. I would have to agree based on my personal experience and views. Because the emphasis on teaching from upline is recruiting, IBOs make the error of thinking that establishing a business is merely recruiting down line. Without a downline, you won't be able to progress in Amway.
Many IBOs are ignorant that their upline diamonds want and need you to recruit an army for them since more prospective customers means more prospective customers to purchase voicemail, standing orders, books, and function tickets. As far as your diamond is concerned, the more the merrier. They get to parade around at parties, be treated like rock stars, and make a lot of money selling false hopes and dreams to all the Amway aspirants. I was at WWDB, and one of the most critical aspects of the business training was how many tools and function tickets were coming through your company, rather than product sales.
Building a larger customer or client base is critical in a real business because it is via product or service sales that profits are made. If Amway IBOs were honest with themselves, they would understand that they often sell very few items and instead focus on self-consumption in order to follow upline instructions to be "duplicatable," or to set a positive example for others, including any downline.
Self-consumption, on the other hand, is neither a business model nor a strategy. In my perspective, it's a deceptively disguised product pyramid. Can you think of a successful store where the majority of the items and services are purchased by the owner and/or employees? The truth is that there is no such thing as a successful self-consumption business, yet upline manages to convince IBOs and prospects that self-consumption may be profitable in the Amway model. Sorry, but it also doesn't work there.
Finally, a dedicated IBO who follows upline teaching in general will spend approximately $300 per month on Amway items, plus an additional $200 to $400 per month on tools and functions on average. Depending on your level of commitment and whether you are a single person or a couple, it could be a little more or a bit less.
How many IBOs would join up if they were told upfront that Amway would cost them an extra $500 or more per month, rather than the pitch that they would make money or, at the very least, save money by doing so? I'm sure there would be very few takers, which is why I've been blogging for so long. To provide knowledge and perspective on this shambles of a business prospect.
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