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Wednesday, June 9, 2021

Upline Love?

I'm reminded of the Amway love bombing. To be honest, I thought it was odd. After all, who says they love you just because you joined Amway? Those who left Amway were shunned and frequently referred to as losers, thus the relationships were mostly superficial. It's amazing how quickly you can go from being appreciated to being a loser in a matter of days.

Upline would rationalise it by claiming that the person who left was the one who broke the relationship, hence it was their fault. Amway executives have a knack for pointing the finger at the wrong person. The IBO's decision to leave Amway had nothing to do with the company's poor business practises. Selling generic nature products at high-end prices is a hurdle that most individuals are unable to overcome.

The inability to move items and sponsor people appears to be one of the most common reasons for people quitting. Then there's the never-ending expense of purchasing personal-use products, tools, and functions. It has a significant impact on IBOa and is most likely the reason why so many people quit so frequently.

It's not because the IBOs are slackers or inept. It's because when they join Amway, they're joining a business opportunity where the vast majority of people will fail. MLM and Amway are inherently like this. If you don't acquire new members on a regular basis, the scheme will break apart like a cheap suit.

You'd think that now that Amway is an Internet business, they'd be thriving, but I feel that Amway and their Independent Business Owners (IBOs) are struggling because they can't readily recruit new members. And a product pyramid scheme's recruitment is a red signal. I'm not here to bash Amway, but the company's 2020 sales projections are likely to back up my assumptions.

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