While new and active Amway IBOs may disagree with me, I have experience as a reasonably high-level IBO and know what it takes to create an Amway business. It's no secret that the great majority of Amway Independent Business Owners (IBOS) fail. Amway defenders prefer to refer to a variety of causes for the company's downfall, but they never mention the obvious. They blame it on a lack of commitment to the system and a failure to follow instructions.
But how come so many "smart" people fail at such a high rate, in Amway recruiters' words, not mine? I've come to the notion that many people fail by design rather than by chance. When you look at it objectively, you can see that people fail as a result of the Amway business model's design. The Amway business strategy seeks to market high-end products based on generics. That's a system that was built to fail.
When you factor in the "system" of tools and functions, it's practically hard to develop a prosperous Amway business without first building a large downline of people who can help you stay in business. So, what other options do you have for establishing a company? It's clear that Amway can only exist on the basis of lies that entice new recruits to join the company.
Can Amway be established on the assumption that the vast majority of those who enter the Amway universe will fail, owing to the high expenses of tools and functions? Do your subordinates realize that tools and functions provide a big source of cash for diamonds?
In any event, Amway IBOS must fail, not because they did not strive hard enough or put out sufficient effort. They fail because the Amway system is set up to fail in this manner. It is impossible to profit in a group of "system" IBOS since the system will outweigh the bonuses that Amway pays out to the entire group. Do you disagree with me? Make the calculations.
Yes, you are entirely correct. Failure in Amway is defined as a failure by design, rather than failure due to a misunderstanding of the business or a failure to operate it correctly. The Amway "plan" is built on the assumption that a significant number of IBOs will be in the business for a short period of time (a few months or years), will pay unending fees, and will purchase enormous quantities of Amway items. They must be replaced by new recruits who will do the same when they go.
Amway executives refer to this as "the churn" in private. You receive some passionate recruits, and they may be able to build a modest down-line and send money up-line to you for a short time. As these new IBOs lose interest and drop out, the up-line works feverishly to recruit fresh people for the same reason. And in a cycle of 99 percent failure and one percent profit, this "churn" continues indefinitely. It's all in the grand scheme of things.
The only things that can keep the racket running are new members' basic ignorance and artificially pumped-up excitement, of course. As a result, as an up-line, your duty is to keep your IBOs as in the dark as possible about what's really going on, and (more importantly) to keep them in a state of crazy excitement and anticipation. That is the real reason why getting IBOs to attend all "events" is so important.
This is also why it is an article of faith in Amway, and it is repeatedly said, that if you fail in the business, "it is all your own fault." The truth of "failure by design" would become clear if they admitted any alternative possibility.
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