It has come up in conversation with various IBOs that I am considering retail sales to customers. While many independent business owners (IBOs) claim to have genuine consumers and to teach retail, the reality appears to be quite different. At one point, an Amway corporate blogger stated that sales to non-IBOs accounted for only 3.4 percent of Amway (Quixtar) sales, which was true a few years ago. Many apologists would argue that many IBOs are actually customers who merely purchase products and do not contribute to the growth of the business. Despite the possibility of a small number of IBO customers, I seriously doubt that the vast majority of IBOs are paying renewal fees solely to purchase soap and costly vitamins.
I'm aware that certain groups have their schtick dialled in. They will claim that they "train" their IBOs to have sales of approximately 20 customers per month, which provides them with a monthly revenue and qualifies them for a PV incentive. Although it appears to be a fantastic opportunity, I would wager that IBOs with 20 or more true frequent customers are about as common as a founder's diamond. Often, IBOs are taught to "purchase from themselves" first and foremost in many groups. As a result, the cash created by the diamonds is derived only from the purses of their downline independent business owners. Unfortunately, "serious" IBOs frequently find themselves paying their upline (via tool sales) in order to discover that this farce is a good idea.
I can demonstrate right here and now that IBOs are not solely concerned with product sales. The emphasis is on promoting the possibility to potential customers. What evidence do I have to back up my claim? It's quite straightforward. Every single time I have seen or heard something regarding the Amway business, there has been some discussion about the economy, inflation, or something like. The speaker discusses his carefree lifestyle and how he was able to achieve success by capitalising on an opportunity, specifically the Amway offer. Next, a demonstration of the 6-4-2 strategy or a variation on it is given to the audience. Simple, realistic, and practicable are the adjectives used to describe it. At the heart of the strategy is the goal of making money, which is often six figures at the diamond level and a respectable salary at the platinum level. There is no discussion of the necessity of selling things, and there is little or no mention of the actual products that Amway carries. The purpose of the hype in the meetings is to market the opportunity to the participants. Sure, after the presentation is completed, a prospect may be handed some samples and other promotional materials, but the emphasis remains on the potential possibility. In most cases, the products are only mentioned briefly throughout the presentation.
However, while many active IBOs may talk a good game about selling things, the reality is that many of them have very few actual clients to show for it. It is my educated belief that even the few actual consumers are frequently sympathetic friends and family members of the IBO, rather than people who are genuinely interested in Amway products and services themselves. In Amway, I'm curious whether anyone has ever "presented the plan" by beginning with product demonstrations and samples. Consider the fact that, until the business has actual clients, all you are doing is abusing individuals you sponsor for their own personal consumption, which may profit your firm in the short term, but will not benefit your downline unless they can convince others to join them.
So take a good, hard look at yourself and your company. Is it true that you are selling items to third-party clients, or are you simply playing a game of personal consumption? According to my understanding, an IBO does not qualify for a bonus until they make sales to genuine clients. Are you a genuine individual or a fraud?
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